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Saepio Technologies provides simple-to-use yet profoundly powerful Marketing Asset Management solutions for the companies it serves.
Marketing asset management combines digital asset management, collateral customization and marketing automation technologies in one, easy-to-use marketing storefront interface to improve brand compliance,
improve measureable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.
Problems Marketing Asset Management Solves
Improves Brand Compliance - Brand positioning is critical to any company’s success. Casual treatment by distributed marketers can unintentionally damage a brand and its effectiveness. A marketing asset management system provides functionality to minimize brand violations.
Improves Measureable Returns on Marketing Investment - A single digital asset access point eliminates creative development costs and generates consistency across multiple creative providers. Additionally, collateral customization and ad resizing technology within marketing asset management eliminates production art costs each time it is used.
Eliminates Repetitive Tasks - Marketing automation functionality within marketing asset management eliminates repetitive marketing tasks. The personnel cost savings can be substantial.
Enables Speed to Market - With marketing asset management functionality, changes one minute are populated across multiple mediums the next minute. Competitive responses and product information updates can be made instantaneously.
Engages Distributed Marketers - Marketing asset management software includes components for improving engagement with distributed marketers. As mediums for reaching consumers become more one-to-one in nature, the message positioning contribution of the local/distributed marketer is more critical. Yet many marketers still struggle to establish a consistent, meaningful dialogue with their distributed marketers. Distributed marketing functionality within Saepio Marketing Asset Management addresses this head-on.
Saepio will be the premier provider of software and solutions that maximize brand effectiveness
for distributed marketing organizations.
Saepio makes distributed marketing effective, engaging and easy.
Marketing Asset Management is at the hub of an effective enterprise marketing management system. Marketing asset management combines digital asset management, collateral customization and marketing automation to enable automated and real-time dissemination of one-to-one and one-to-few marketing messages. It works seamlessly with Marketing Resource Management functionality and Customer Onboarding technologies to provide engaging and fully brand compliant messaging to customers and prospects.
Enterprise Content Management is at the foundation of a marketing asset management system. This marketing repository houses all the digital assets of the organization, from images, to text, video, copy and more in a single interface that is accessible by the corporate marketers, their agencies and distributed marketers.
Collateral Customization works seamlessly with the asset repository to dynamically create one-to-one and one-to-few marketing messages. Saepio resizing technology, variable data composition and international language functionality provide important flexibility for today's customer-engaging marketing needs.
Marketing Automation eliminates the need for costly, repetitive processes. When a direct mailer is initiated through a marketing asset management system, for example, costs for printing, list and postage are automatically calculated and files and funds automatically distributed to the appropriate vendors eliminating dozens of phone calls and hours of account management time.
Distributed Marketing Management provides tools corporate marketers need to stay connected and engaged with local marketers and tools local marketers need to ensure their marketing efforts are effective, engaging and easy.
Contact Saepio today to learn more about industry leading Marketing Asset Management technology and services from Saepio.
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© 2008 Saepio Technologies, Inc. 
