Delivering on all your corporate
marketing needs. That’s MarketPort.
Everyone on the same page, from
corporate to local. That’s MarketPort.
Learn why MAMs like MarketPort deliver
more than traditional DAMs.
MarketPort is built to handle the complexities of building and running a cross-channel campaign, either from a corporate marketing level or in partnership with your local marketing network. But at its core is simplicity. From enterprise-level campaigns to digital asset management to workflow approvals, automatic resizes, intuitive analytics and more, MarketPort makes it easy. So you can take your brand further.
MarketPort not only makes it easy to create and execute campaigns, it helps you connect your media in powerful ways. And with less effort than you’d imagine. It all happens through the storefront. A campaign might start with digital or print ads, for example. Ads then lead to landing pages – managed and created through MarketPort. Landing pages capture email, email leads to offers, offers lead to social engagements and so on. All created, connected, adjusted, delivered and controlled through MarketPort.
With MarketPort, maintaining your brand is easy. Simply build your templates, apply artwork through the Digital Asset Management System, and launch. You get full control of what can and cannot be modified. And once ready, your campaign is streamlined. So adding and updating content is simpler, faster and more cost-effective.
Once you’ve set up your campaign, MarketPort makes delivery automatic. Literally. With Calendar and To-Do functionalities, your campaigns are set. No more coordinating between teams, partners and vendors. No more hassles. Just click ‘go’ and your campaign executes seamlessly and automatically.
MarketPort workflow functionality is flexible and powerful. Whether you’re executing multidimensional campaigns or developing creative marketing, MarketPort ensures your campaigns are delivered faster, more accurately and more efficiently.
From connecting your campaigns with your CRM and analytics to intelligent reporting to marketing budget management and more, when you need a single platform to manage all your corporate marketing needs, MarketPort is the answer.
One platform. All channels. Because connected is better.
New Era Requires a New Marketing Platform Approach to Corporate Marketing. MarketPort. (White Paper)
Using Marketing Asset Management Technology to Boost Marketing Results (White Paper)
How to Use MarketPort as a Single Digital Marketing Platform for All Your Corporate Marketing Needs (Video)
How to Use MarketPort to Create and Send a Dynamic Email (Video)
Social Media Made Easy with MarketPort (Video)
How to Make Print More Local (Video)
How to Easily Resize Ads - Without Help From a Designer (Video)
How to Easily Customize Your Own Flash Banner Ads - Without A Designer! (Video)
Landing Pages (Video)
Budget Manager Built In (Video)
Marketing Fulfillment Automation (Video)
Creating Effective Integrated Email Campaigns at the National and Local Level (White Paper)
A 4 Step Roadmap to Implementing a Distributed Marketing Management Platform (White Paper)
Global Marketing Strategy for Local Marketing - Key Principles to Apply and Foundations to Build On (White Paper)
Making Turn-Key, Multi-Channel Campaigns Easy for Local Marketers (White Paper)
9 Ways Marketers Use Marketing Asset Management to Keep Content Fresh (White Paper)
101 Ways to Use Marketing Asset Management to Drive Marketing Efficiency and ROMI (White Paper)
Distributed marketing can be complex. MarketPort was built to manage it, keeping everyone on your team on the same page – from connecting and aligning corporate marketing with the local distributors to managing dealers and vendors to enabling best-practice communication across a distributed marketing network. With the MarketPort platform, you get a tailor-made system for seamless, efficient and brand-compliant distributed marketing.
With MarketPort, you can set up your campaigns for local marketers to automatically execute. Choose what can and cannot be customized, so you control brand consistency at every touch point.
Search, retrieve and use assets easily on the MarketPort Storefront. And if you need to update a logo, photo, graphic or a block of copy, you can change it globally across the entire campaign. So everyone is using the very latest with the very least effort on your part.
MarketPort’s technology delivers powerful digital asset management, including efficient storage of documents, graphics and artwork – all made easy to search and simple to use. MarketPort’s DAM is different, too. In a good way. Resizes, versions and delivery of distributed marketing are more intuitive, more controlled and easier to execute.
MarketPort’s powerful workflow functionality ensures your campaigns are completed quickly, accurately and on time. Marketing workflows are kicked off at the corporate level using an interconnected mix of marketing elements (email, print ads, digital rich-media ads, landing pages, social marketing, radio ads and more). The result is a scheduled marketing campaign with associated tasks assigned to the local level. Local marketers simply execute the campaign through their market-specific knowledge, customizing elements without the hassle of piecing them together, selecting vendors or coordinating deadlines.
Tapping the Potential of Local Marketers: How Better Brand Alignment Can Fuel Increased Sales (White Paper)
Using Marketing Asset Management Technology to Boost Marketing Results (White Paper)
MarketPort for Your Distributed Marketing Organization (Video)
Create and Send a Dynamic Email (Video)
Social Media Made Easy with MarketPort (Video)
Print - How to Make Print More Local (Video)
Resize Ads - Without Help From a Designer (Video)
Customize Your Own Digital Banner Ads - Without A Designer! (Video)
Customize Your Landing Pages Inside of MarketPort (Video)
Budget Manager Built In (Video)
Marketing Fulfillment Automation (Video)
Creating Effective Integrated Email Campaigns at the National and Local Level (White Paper)
Mobile Origination for Local Marketers: Mobile List Building (White Paper)
Ensuring Safe Use of Social Media Across a Distributed Marketing Network (White Paper)
Automating Marketing Localization - Keys to Selecting Solutions that Will Cut Costs and Boost Sales (White Paper)
Global Marketing Strategy for Local Marketing - Key Principles to Apply and Foundations to Build On (White Paper)
Making Turn-Key, Multi-Channel Campaigns Easy for Local Marketers (White Paper)
Unlike most digital asset management (DAM) systems, MarketPort’s marketing asset management (MAM) platform is built exclusively for marketing. Which means it’s more flexible, more efficient and less of a hassle for corporate or local marketing teams. The best part is, you won’t give up the features of a DAM system with MarketPort. Instead, it combines a DAM system with collateral customization, automated fulfillment technology, comprehensive analytics and more. It’s the best of both worlds, DAM and MAM. And it keeps you and your team at the leading edge of marketing content delivery.
Read more about DAM vs MAM on the "Connected Is Better" blog.
MAM vs DAM: Achieve higher ROMI and revenue growth with MAM (White Paper)
Digital Asset Management with MarketPort (Video)
How to Maximize the Value of Digital Asset Management for Your Marketing Team (White Paper)
Reduce Pressure On Time and Budget, Choose Marketing Asset Management (White Paper)
Marketing Asset Management: Making Assets Actionable and Engaging (White Paper)
With MarketPort’s measurement tools, corporate marketers can gather and monitor analytics across distributed marketing networks – to pinpoint system utilization opportunities and to gather campaign-long or real-time marketing results. Distributed marketers can view their results and compare them to the distributed marketing community’s results. With MarketPort measurement tools, the power to locate quality improvement opportunities and to refine campaigns is built in.
