Saepio MarketPort’s Dynamic Content Creation capabilities eliminate the need for corporate marketing to create multiple versions of marketing content from scratch. Dynamic content creation also offers a means to automate the enforcement of brand guidelines while letting local marketers deliver tailored marketing messages to their specific regions.
In a dynamic content approach, marketing content is viewed not as finished documents but rather as templates with marketing objects that will come together to create the finished document. Corporate marketing designs the templates and decides what the local marketer will be able to edit. These pre-loaded templates can make it easy for a franchisee, dealer, or regional office to change what they need to optimize their marketing efforts without having to do ad hoc copywriting or design. Certain customizations can also be made to the template automatically based on the user accessing it – such as populating an address or a logo. Ultimately, corporate marketing teams can offer regional groups the latitude they require – whether to change contact details, promotional offers, pricing, photos, or headlines – while constraining how logos are used, which colors and fonts are employed, etc.