Marketing within the automotive industry can be quite jarring. Global brands invest heavily in high-end, brand focused advertising. Local dealerships, however, don’t always measure up.
While corporate marketers in the auto industry can’t control every aspect of local marketing, they can heavily influence the quality by providing a technology-driven dealer marketing resource. This is particularly true for marketers who support branded products in retail environments, automotive service businesses and dealer networks that represent more than one brand.
MarketPort can help in all scenarios. The MarketPort marketing asset management platform includes digital asset management, dynamic content creation and marketing fulfillment automation along with streamlined workflow and payment processing. It can be fully integrated with MDF/Co-op fund management, supports global languages in both the software interface and ad content, enforces brand standards, includes approval routing, and provides detailed reporting of system usage and marketing performance.
Brought together, the features of MarketPort provide an end-to-end platform for automotive marketing.
Highlights of MarketPort for automotive marketing:
Engage dealerships, parts stores, service centers and more in creating brand compliant, local marketing.
Point and click local content creation within corporate brand guidelines.
One location for multi-channel local marketing – print, email, outdoor, signage, mobile, social and more.
Supports global marketing with in-language interface and content creation.
Co-op/MDF integration keeps processes simple for both corporate and local marketers.