The brand value created by national marketing efforts is critical within the restaurant industry. However, it’s the local insight of the restaurant managers/marketers that will ultimately determine if that brand equity will convert into local traffic.
Saepio MarketPort can help. MarketPort is a platform where turn-key, in-restaurant promotional materials, community involvement programs and other marketing content can be easily accessed for local use. It provides dynamic localization of content across multiple channels but does so in a manner that ensures that brand guidelines are met.
MarketPort also provides robust marketing fulfillment automation to make content selection and campaign execution processes easy and measurable for the always swamped local restaurant manager. This easy-to-use and freedom-within-a-framework approach allows MarketPort to perfectly blend corporate marketers and local managers into a single, powerful marketing force.
Highlights of MarketPort for restaurant marketing:
Local restaurant managers can easily execute same day traffic building campaigns.
Web-based, point-and-click content creation for table toppers and other in-restaurant promotions.
One location for all things marketing – images, menu creation, promotions, email, signage and more.
Turn-key community involvement campaigns from fundraisers to event participation.
Marketing fulfillment automation makes single item or multi-channel campaigns easy to implement.