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Aberdeen Group and Saepio Partner to Create Marketing Asset Management Assessment Tool

May 06, 2010

Free interactive application for marketers helps to benchmark expected performance against industry peers

Kansas City, Mo., May 6, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, and the Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), have announced the release of The Marketing Asset Management (MAM) Interactive Assessment Tool, a free interactive tool designed to help marketers and business managers compare current capabilities for managing brand compliance to industry peers, as well as provide personalized recommendations for improvement.

The MAM Interactive Assessment tool harnesses Aberdeen’s vast body of benchmark research data in marketing and customer management which feeds into the tool and provides marketers and business leaders with insight to see how they measure up to industry peers. This unique tool is available for free to all marketers, regardless of size at: http://assessment.aberdeen.com/pusg01KRif/SAE994/sponsor.aspx. The data analyzed in the tool provides an independent assessment in an easy-to-use format so users can glean thought provoking key learnings from best practices. It not only provides performance benchmarks, but also gives recommendations for improvement in areas of MAM.

A recent report by the Aberdeen Group entitled, “Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments,” found that in 2010, Chief Marketing Officers’ top priority is managing marketing compliance and brand consistency. One of the key ways CMOs can achieve this is through the use of MAM, a technology that helps centralize, create and manage marketing assets and allows high-performing sales and marketing teams to maximize return on marketing investment. Aberdeen’s MAM report can be found at: http://aberdeen.com/aberdeen-library/6338/RA-marketing-digital-asset-management.aspx.

“Aberdeen is excited to work with Saepio to release this new interactive benchmark assessment focused on Marketing Asset Management,” said Adam Hollander, business unit director for interactive benchmark assessments, Aberdeen Group. “We are pleased to leverage our growing body of research in marketing and customer management in support of this new tool, which provides our end-user community with a new and easy-to-use option to gain insights into best practices and Best-in-Class performance.”

“This opportunity to partner with Aberdeen to build a tool that continues to increase awareness around the ever important issue of measurement is a project that we feel strongly about contributing to,” said John Thomson, President and CEO, Saepio. “These days marketers and CMOs are pressured to show how marketing spend is adding to the bottom line and how it truly brings a solid return on investment. This tool provides a free assessment into any marketer’s world and provides solid feedback on how to effectively navigate the world of Marketing Asset Management utilizing technology platforms.”

About Saepio
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

Media contact
Joseph Tateoka
For Saepio
(312) 329-3971
saepio@ruderfinn.com