News
BMW Motorcycles' Kuykendall to Speak at Henry Stewart Conference
March 03, 2008
Kansas City, Missouri – (3/03/2008) – Laurence Kuykendall, brand event and marketing manager with BMW Motorcycles – North America, has been announced as a speaker at the Henry Stewart Conference, Monday, May 12, 2008 in New York.
Kuykendall will be addressing how BMW Motorcycles North America uses marketing asset management technologies to help ensure brand integrity across BMW’s 142-dealer network in North America. He will cover how BMW Motorcycles utilizes each of the components of marketing asset management–digital asset management, collateral customization and marketing automation–in its support of the dealer network. He will also address how adopting marketing asset management technology has saved time and costs and how it has enabled each dealership to become its own mini ad agency by using pre-approved, yet customizable materials.
BMW Motorcycles uses Agilis Marketing Asset Manager from Saepio Technologies, Inc. technology to power its dealer solution.
For more information on the Henry Stewart – New York conference, visit www.damusers.com.
Talk to Saepio : 877.468.7613
Next Steps
Select an additional option below to access more assistance with an executive now.