Saepio

News

Leading Independent Firm Emphasizes Importance of Distributed Marketing Management Technology

February 01, 2010

Saepio Cited as Key Solution Based on Functionality, Strength and Depth

Kansas City, Kan., February 1, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, was highlighted in a report by independent analyst firm Forrester Research, Inc. entitled How Technology Supports Distributed Marketing Organizations (January 2010). The report underscores the importance of technology that addresses the unique challenges of distributed marketing organizations to empower cohesive and engaging brand communications.

The newly released report addresses the increasing importance for distributed marketing organizations to manage the enlarged complexity associated with today’s expanding brands, regions and channels and the resulting challenges of maintaining brand consistency, speed-to-market and program ownership. In addition to companies specific to this category, the report addresses “any marketing group that manages communications across brands, regions, and channels faces many of the same challenges.”

Forrester includes a call to action to marketers to utilize technology platforms to manage marketing assets, campaigns and processes. It states that “marketers can no longer retro-fit generic marketing software or apply manual processes to fix the problems. Enter an emerging category of marketing software we call distributed marketing management.”

Saepio is positioned in the report as a platform that “delivers strong marketing and digital asset management, supports complex workflow and rules management and offers multiple output management options for the local marketer.” Saepio’s marketing technology platform is built specifically for companies with distributed and multi-faceted marketing channels. The platform creates a balance between local and corporate marketers resulting in the preservation of brand consistency throughout the entire global and distributed network while still allowing local marketers to create engaging market-relevant content.

“The fact that Forrester, a true thought leader, is emphasizing the significance of distributed marketing management technology demonstrates the necessity for organizations to implement and utilize technology such as Saepio’s platform,” said John Thomson, President and CEO of Saepio. “As companies continue to become increasingly global and regulations and channels become more complex, distributed marketing management will become even more vital to the value and strength of all brands.”

About Saepio Technologies

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

About Forrester Research, Inc.

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.

For more information, visit www.forrester.com.

More Information
Joseph Tateoka
(312) 329-3971
saepio@ruderfinn.com