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Saepio Included in Gartner Hype Cycle Report

September 01, 2009

Marketing technology provider included in Global, Integrated MRM; MRM: Marketing Fulfillment; MRM on Demand; MRM: Creative Production Management; Brand Management; and MRM: Content and Asset Management areas.

KANSAS CITY, MO – (9/1/09) – Saepio Technologies has been included as a sample vendor in the recently released Gartner Hype Cycle Report for CRM Marketing Applications Research. Saepio is a leading provider of software and solutions that maximize brand effectiveness for organizations with distributed marketing networks.

Hype cycles are graphical representations of the relative maturity of technologies, IT methodologies and management disciplines. Saepio is at multiple stages of the hype cycle; its software was mentioned as a sample vendor in multiple sections of the report: the Global, Integrated MRM; MRM: Marketing Fulfillment; MRM on Demand; MRM: Creative Production Management; Brand Management; and MRM: Content and Asset Management.

“The fact that Saepio was mentioned in six areas of this Hype Cycle report validates the breadth of impact of our solutions,” said John Thomson, Saepio president and CEO. “While Gartner did not include Saepio as a sample EMM vendor, a product release this fall adds this capability and further demonstrates ongoing innovation of our technology.” Saepio’s Marketing Asset Management software enables corporate marketing managers who manage distributed marketers (e.g., branch offices, chain retail stores, authorized dealer networks, franchises, agencies, and VAR networks) to be brand compliant, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.

More than 200 leading brands use Marketing Asset Management systems powered by Saepio. This includes every tenth company on the Interbrand Best Global Brands list; every seventh company in the Fortune 100 ranking; and one out of every six franchisors named to Franchise Times’ Top 200.

“On a daily basis, we see the significant impact Saepio software has in helping many of the largest brands in the world improve marketing effectiveness and lower costs,” Thomson said.

“This is an important report that can help CMOs, marketing VPs and other stakeholders understand the maturity, adoption rates and benefits of marketing technologies. We are pleased that our technology was included by leading analyst firm Gartner, Inc.”

The Gartner Hype Cycle Report for CRM Marketing Applications Research is authored by various Gartner analysts that have a primary focus on marketing applications and technologies. The full Gartner report is available upon request from Saepio Technologies at www.saepio.com.

About the Gartner Hype Cycle

The Hype Cycle is copyrighted July 21, 2009 by Gartner, Inc. and/its affiliates and is reused with permission. Hype Cycles are graphical representations of the relative maturity of technologies, IT methodologies and management disciplines. They are intended solely as a research tool, and not as a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.