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Saepio Included in Leading Analyst Hype Cycle Report

August 26, 2010

Saepio Continues Its Role as a Technology Visionary in the Marketing Resource Management Industry

Kansas City, Mo., August 26, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today that it was included as a sample vendor in the July 2010 Gartner Hype Cycle for CRM Marketing Applications, 2010.

The Hype Cycle for CRM Marketing Applications report focuses on marketing applications and technologies in terms of maturity and user adoption. Saepio was listed as a sample vendor in six different categories in the 2010 report, including: Global, Integrated MRM, MRM: Marketing Fulfillment, MRM on Demand, MRM: Creative Production Management, Brand Management and MRM: Content and Asset Management.

Overall, the report cited the MRM space to be a growing and mature technology category, stating, “Pressure on chief marketing officers (CMOs) by CFOs for accountability, and by CEOs to drive a return to growth, will force marketing organizations to make significant marketing technology investments through year-end 2010.”

“We are pleased to be recognized in a maturing technology category from a top analyst firm,” said John Thomson, president and CEO of Saepio. “Our goal and vision is to deliver MRM and digital asset management tools to distributed marketers and franchises in a way that enhances localized marketing efforts. The future of marketing and marketing tools can be found in companies’ ability to touch their target audience in a personalized, engaging way that drives them to actively participate in the brand.”

To learn more about Saepio and its MRM tools and resources, visit www.saepio.com.

About the Hype Cycle
The Hype Cycle is copyrighted July 29, 2010 by Gartner, Inc. and/its affiliates and is reused with permission. Hype Cycles are graphical representations of the relative maturity of technologies, IT methodologies and management disciplines. They are intended solely as a research tool, and not as a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Saepio
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com