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Saepio Positioned in the Gartner Magic Quadrant for Marketing Resource Management (MRM)

February 26, 2010

Kansas City, Mo., February 26, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced it has been positioned by Gartner, Inc. in the Niche quadrant of the “Magic Quadrant for Marketing Resource Management (MRM).” Gartner predicts growth in the MRM market over the next year, citing “an increased focus on marketing costs and the financial management of marketing, the difficulty justifying marketing budgets, the desire to measure all marketing initiatives, the need to achieve a faster time to market, reduced resources (budget and people), the focus on reducing marketing waste and the need to balance corporate versus local marketing control” as the key factors.

Saepio’s powerful and easy to use software platform, built with marketing asset management (MAM) technology at its core, houses all customizable assets and serves as a foundation for engaging customers on a local level, supporting all currencies, languages and cultures. Its marketing fulfillment capabilities and ability to localize marketing materials were specifically cited in the report as key attributes of the platform.

“We are excited to be recognized, for the second consecutive year, in the MRM Magic Quadrant,” said John Thomson, President and CEO of Saepio. “As Saepio’s primary focus is on Distributed Marketing Management, we are encouraged that Gartner sees the impactful value our technology brings to an MRM deployment. This reinforces the direction in which we are evolving the Saepio platform.”

About the Magic Quadrant
The Magic Quadrant is copyrighted February 19, 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Saepio
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

Media Contact
Joseph Tateoka
(312) 329-3971
saepio@ruderfinn.com