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Saepio President Authors Section of New Booklet on Essential Technologies for CMOs

December 04, 2008

KANSAS CITY, MO – (12/2/08) – Saepio Technologies President John Thomson is among the industry authorities featured as authors in a just released publication by Henry Stewart Events.

The publication, Henry Stewart Occasional Paper: Enterprise Marketing Management, provides a primer on the essential technologies chief marketing officers (CMOs) need as part of an enterprise marketing management strategy. Industry thought leaders from MarketSphere, Acxiom, Teradata, Unica, Saepio and Silverpop are published in the booklet, which is forwarded by Dave Sutton, author of Enterprise Marketing Management: The New Science of Marketing.

Thomson’s paper, Marketing Asset Management: Making assets actionable and engaging, describes the foundational role that marketing asset management plays in an enterprise marketing management strategy. Marketing asset management combines digital asset management, collateral customization and marketing process automation into a single, easy-to-use marketing storefront interface to improve brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers. Marketing asset management ingests content from marketing resource management, CRM and data warehousing technologies and outputs one-to-few and one-to-one marketing materials across a distributed marketing environment that are brand compliant and consistent with corporate messaging.

“Marketing professionals are facing many new challenges today that only a comprehensive approach to enterprise marketing technologies can solve,” Thomson notes. “This collection from Henry Stewart does an outstanding job of introducing the technologies marketers will find most valuable. I am honored to be a part of it.” Complimentary copies of Henry Stewart Occasional Paper: Enterprise Marketing Management are available from Saepio Technologies at http://www.saepio.com/resources/henry-stewart.

For more information, contact Saepio at 877-468-7613 or by email at info@saepio.com.