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Saepio Technologies Named "Cool Vendor" by Leading Analyst Firm

May 03, 2008

Vendors selected for the “Cool Vendor report” are innovative, impactful and intriguing

Kansas City, Missouri – (04/03/2008) – Saepio Technologies has been included in the list of “Cool Vendors” in the "CRM Marketing and Analytics, 2008 report” report by Gartner, Inc.

Saepio was listed in the Gartner Report, which states that “The four vendors in this research are innovative and provide competencies that support marketing and analytics. These vendors offer unique capabilities that enable companies to convert leads into revenue opportunities, provide a virtual marketing experience, and improve marketing tracking and brand control.”

“We are extremely pleased that Gartner recognizes Saepio in this report,” said John Thomson, Saepio’s president and CEO. “On a daily basis, we see the significant impact our solutions have on lowering the cost of and improving the effectiveness of the marketing organizations of the largest companies in the world. To have Gartner recognize us as an industry leader is tremendously rewarding.”

Saepio Technologies provides simple-to-use yet profoundly powerful Marketing Asset Management solutions for the companies it serves. Marketing asset management combines digital asset management, collateral customization and marketing automation technologies in one, easy-to-use marketing storefront interface to improve brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.