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Saepio Technologies Signs Liberty Tax and Dwyer Group as New Clients

June 27, 2008

Franchise groups will use Saepio Marketing Asset Management (MAM) solution to manage digital assets, customize collateral and automate marketing processes

Kansas City, Missouri – (06/24/2008) – Saepio Technologies, the leading provider of technology that makes distributed marketing effective, engaging and easy, recently added two top franchisors to its growing list of franchise clients. Liberty Tax and the Dwyer Group will all begin using Saepio’s Marketing Asset Management (MAM) technology to enhance brand compliance while empowering franchisees to create customized versions of marketing collateral relevant to their local market.

“Saepio is pleased to add Liberty Tax and Dwyer Group to the list of powerful brands that use our MAM solutions to power their marketing portals,” said John Thomson, Saepio president and CEO. “We look forward to helping them provide a better, easier and more cost effective way for franchisees to produce the marketing deliverables they need.” The Saepio solution offers a one-stop shop for marketing activities by creating a central repository for brand assets, managing how those assets are used and delivering targeted content to customers in real time.

Saepio was recently named a Gartner “Cool Vendor.” The report states that “The four vendors in this research are innovative and provide competencies that support marketing and analytics. These vendors offer unique capabilities that enable companies to convert leads into revenue opportunities, provide a virtual marketing experience, and improve marketing tracking and brand control.”

Saepio solutions power the marketing portals of a wide array of the world’s most successful franchises including: Two Men and a Truck, Curves, Cartridge World, Great Harvest Bread Company, Home Instead Senior Care, Hooligan's, Lady of America, Papa Murphy’s, U-Save Auto Rental, Valvoline Instant Oil Change Centers and many more.