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Unica Announces Alliance with Saepio

May 19, 2010

Companies to provide marketers with broader and richer set of marketing asset management capabilities

Waltham, MA & Orlando, Unica Marketing Innovation Summit – May 18, 2010 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced an alliance with Saepio, a best-of-breed provider of distributed marketing management solutions. Together, Saepio and Unica will provide marketers with a deeper set of interactive marketing capabilities with bolstered ability to create, distribute, and customize marketing assets across marketing channels while maintaining brand and message consistency.

The two companies will work together to satisfy the needs of a variety of marketing organizations across diverse industries. Together, they will enable: - Banking and insurance companies to let branches and field agents execute their own localized marketing campaigns with localized marketing materials within frameworks set at corporate headquarters - Retailers to balance central oversight with local empowerment in the production of localized or regional circulars and flyers - Telecommunications companies to automate the presentation of personalized messages on their web sites using dynamic creative styles - Travel and hospitality providers to execute outbound campaigns to prospective travelers through a variety of channels with messages automatically and consistently personalized for each recipient regardless of channel

“We welcome the opportunity to partner with Unica; together we can help marketers better manage their marketing assets, and in particular, provide more asset customization, localization, and personalization options to Unica customers with distributed marketing teams,” said John Thomson, president and CEO, Saepio. “Combined, our solutions will greatly increase the effectiveness of our customers’ marketing efforts.”

“Unica and Saepio’s products are highly complementary,” said Elana Anderson, director of products, Unica. “We’re excited about working with Saepio, a best-of-breed provider of distributed marketing technology, on both marketing and product integration. We know our customers will benefit greatly from this collaboration.”

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

About Saepio
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

Contacts:
Dan Ring
Unica
(781) 487-8641
dring@unica.com

Joseph Tateoka
Saepio
(312) 329-3971
tateokaj@ruderfinn.com