Saepio Dynamic Content Engine is a modular, Web-based tool that makes it easy for franchisees, branch managers and others to customize and produce locally relevant and brand compliant printed marketing pieces including print ads, sales flyers, direct mailers, brochures, point-of-purchase displays and Web-to-print documents.

Organizations looking for a middle-ware technology through which they can transform the way they customize collateral and personalize communication are turning to the Dynamic Content Engine from Saepio Technologies.This proven technology includes an array of powerful features including dynamic cropping, variable data printing, multilingual capabilities that support any language, improved approval processes, dynamic page scripting and more.

For corporate marketers, ad agencies and print service
providers that means:

• Better brand management
• Faster speed to market with critical ad messages
• Simplified content creation workflow
• More market-relevant communication
• Easy-to-use Internet-based ad builder technology with approver functionality
• Automated JDF workflow integration
• Dramatic cost savings

An Easier Way to Work
The Saepio Dynamic Content Engine is a middle-ware technology that was designed from the ground up as a graphics tool, not as a complicated programmer's resource. After just one day of training, a production artist is typically able to fully implement and maintain Saepio Dynamic Content Engine. Using the built-in layout design tool, production artists can create, edit and add templates to the repository of digital assets as easily as they operate common desktop applications.

The end-user experience is also simplified. Users work within the actual template to create finished artwork that looks exactly as it did on screen.

As a middle-ware technology, however, Saepio Dynamic Content Engine requires a front-end access platform. This may be through links imbedded in e-mails or HTML Web pages, often as part of an access-restricted marketing Web site. These must be created separately by the Saepio Dynamic Content Engine software administrator as the software does not generate any Web pages that provide end-user access to templates.

Flexible Administrative Tools
Setting up Saepio Dynamic Content Engine for easy navigation by end users and production artists alike is simple. Three seamlessly integrated components make up the foundation of Saepio Dynamic Content Engine:

Saepio Toolkit
The Toolkit is the Java-based Internet application that serves as the primary administrative controller for Saepio Dynamic Content Engine. The Toolkit's intuitive interface makes it easy for non-IT staff to manage all aspects of Saepio Dynamic Content Engine.

• User Management: Empowers user or group privileges and restrictions to be easily managed
• Image Management: A simple-to-navigate directory structure for logically organizing and identifying digital assets
• Layout Management: An easily maintained directory structure that catalogs and labels all layouts by type, color or size for quick retrieval
• Database Management: A fully relational database tool for creating “smart layouts,” i.e., tables that automatically populate text or image regions
• Layout Design: An intuitive desktop publishing tool that the graphic artist uses to create versionable templates

Saepio Compiler
This Web-based, point-and-click interface allows local marketers to customize areas of a layout–such as headlines, copy points and images. The Compiler often auto-populates text (including local addresses and images) based on the user's log-in information and generates the file format specified for printing.

Users access Saepio templates through links embedded in e-mails or HTML Web pages, often part of an access-restricted marketing Web site. These must be created separately by the Toolkit user as the Saepio Dynamic Content Engine software does not generate any Web pages that provide end-user access to templates.

Saepio Server
Saepio Dynamic Content Engine utilizes a highly configurable server for storage of all layouts and graphic components and processing of versioning selections. It is available as a Delivered or Co-Located Server or as a SaaS Hosted Solution.

Saepio Dynamic Content Engine Highlighted Features
The features of Saepio Dynamic Content Engine add versatility and functionality to create a highly customizable yet simple user experience:

Variable Data & Dynamic Page Scripting
Saepio’s variable data printing (VDP) and page scripting technology make virtually any dynamic printing objective possible. All clients have access to a Dynamic Scripting Library that contains basic script wizards from Saepio and the user/developer community. Script authoring ability is available with the optional Saepio Developer Kit Extra.

Support for Multiple File Formats
Saepio Dynamic Content Engine can output files in a variety of formats as specified by the printer, publication or other recipient. Supported file types include EPS, JPEG, TIFF and PDF.

Enhanced Color Libraries & Selection
Saepio Dynamic Content Engine lets users import spot colors from images or add them manually. Users can also create custom colors that can be shared by all authorized users.

Online Approver
Administrators can require customized layouts to be submitted for approval. The option to download the file becomes available after approval is received, ensuring that only appropriately branded layouts make it to print.

Dynamic Cropping
Saepio Dynamic Content Engine makes photo cropping simple. The AutoCrop™ feature automatically crops an image whenever the layout is resized. WebCrop™ is a ratio-based technology that runs from a Web browser, eliminating the need for separate desktop applications when creating printable marketing materials.

Reporting Capabilities
Saepio Dynamic Content Engine includes a full assortment of reporting tools that generate valuable information about usage. Results can be viewed online or downloaded as a tab-delimited file.

Enhanced Color Libraries & Selection
Saepio Dynamic Content Engine lets users import spot colors from images or add them manually. Users can also create custom colors that can be shared by all authorized users.

Implementation and Support
Implementation and ongoing customer support are included with Saepio Dynamic Content Engine. Saepio’s Professional Services Division can assist with other needs such as site planning, template development, site maintenance and full solution management.

Dynamic Content Engine as a Part of Agilis Marketing Asset Manager
Saepio's Dynamic Content Engine functionality is a central component of the full Saepio marketing suite, Agilis Marketing Asset Manager. Agilis provides single-point Marketing Storefront access for all marketing assets, collateral customization, marketing collaboration and marketing automation workflow. See the Agilis Marketing Asset Manager product sheet for more information.