This simple-to-manage marketing asset management software suite provides a full range of workflow tools designed specifically to make distributed marketing effective, engaging and easy. And, the Agilis Marketing Asset Manager provides all of this in one self-creating, consumer-branded storefront:

• Local Marketing Management/Ad Builder Technology
• Market-Relevant Collateral Customization/Versioning
• Digital Asset Management
• Marketing Storefront
• Direct Mail List Creation & Management
• Ad Specialties Cataloging
• E-Commerce Capabilities
• Co-Op User Budget Management
• Order Management with Multiple Vendor Support
• And Much More.

What is Marketing Asset Management?
Marketing asset management combines digital asset management, collateral customization and marketing automation technologies in one, easy-to-use marketing storefront interface to improve brand compliance, improve measureable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.

An Easier Way to Work
Agilis Marketing Asset Manager was designed as a graphics tool from the ground up, not as a complicated programmer’s resource. Using the built-in layout design tool, production artists can create, edit and add templates to the repository of digital assets as easily as they operate common desktop applications.

Rather than posting data to a form field to be inserted into a layout, Saepio's Agilis Marketing Asset Manager takes a visual approach. End users work within the actual template using a WYSIWYG interface to create finished artwork that looks exactly as it did on screen. In addition, new artwork is created each time the template is used, ensuring that assets are current.

Powerful Functionality
Agilis Marketing Asset Manager is a powerful Local Marketing Management and Marketing Resource Management tool for corporate marketers.

Marketing Storefront
One intuitive interface provides users with an easy way to develop and distribute materials including:

• Print ads
• Direct Mail
• PowerPoint presentations
• Sales/Marketing Collateral
• Photographs
• Premium items
• Audio and video files

Users simply open the provided template through Compiler, version it to their specifications and place it in a shopping cart. Pre-printed product brochures or premium items can also be ordered.

Digital Asset Management
Agilis Marketing Asset Management saves time by letting the user search, browse, upload, order, or download any image or collection of images in the system. The system features meta-data based indexing and search capabilities that allow for templates, images and other digital assets to be cataloged in any number of ways.

This cost-effective solution lets both corporate and local marketers access the entire library of marketing assets. It is augmented by resolution verification capabilities.

Saepio Dynamic Content Engine
Saepio Dynamic Content Engine is a modular, Web-based tool that makes it easy for franchisees, branch managers and others to customize and produce locally relevant and brand compliant printed marketing pieces including print ads, sales flyers, direct mailers, brochures, point-of-purchase displays and Web-to-print documents.

Plus, this proven technology includes an array of powerful features such as dynamic cropping, variable data printing, multilingual capabilities that support virtually any language, improved approval processes, dynamic page scripting and more.

Local marketers use the Compiler interface to version templates. This Web-based interface allows template designers to customize areas of a layout— such as headlines, copy points and images. The Compiler often auto-populates text (including local addresses and images) based on the user’s log-in information and generates the file format specified for printing or placement.

Users access templates through Marketing Storefront  or through links embedded in emails or HTML Web pages, often part of an access-restricted marketing web site.

Marketing Automation
Saepio’s e-commerce solution enables Storefront to function as an e-commerce center. It is highly configurable with multi-vendor routing, multi-tiered payment options and more, providing the back-end complexity that companies require. It is also fully compatible with all major transaction gateways to ensure secure and accurate transactions.

Saepio Server
Available as a Delivered or Co-Located Server or as a SaaS Hosted Solution, the Saepio server is built on enterprise-class J2EE architecture. It stores all layouts, databases and graphic components and provides processing of versioning selections, file conversions and e-commerce transactions based on robust user management criteria.

Operating Platforms:

• Server – Linux
• Client – Windows, Macintosh
  

Software Options :

• Shipped Server
• Co-Located Server
• Saas/Hosted

Flexible Administrative Tools for Local Marketing Management
Storefront Manager enables full management of Marketing Storefront settings, e-commerce functionality, back end workflow and reporting. In tandem, Saepio Toolkit enables full user permissions management, asset management, database management, and template management and creation.

Storefront Manager
Storefront Manager’s rich attribute-driven structure provides the flexibility to create a wide variety of workflow scenarios. Manager provides ample configuration control for creation of simple, logical end user interfaces. The wide variety of Storefront Manager configuration options enables managers to:

• Search for, view and fulfill orders
• Create product navigation
• Assign displayable/searchable data to products
• Determine end-user work flows
• Set product pricing
• Set up vendor access
• Set payment options
• Set tax codes
• Set shipping options
• Create promotions
• Run system reports
• And more

Saepio Toolkit
The Toolkit is the Java-based client application that also serves as the primary administrative controller for the Agilis Marketing Asset Manager. The intuitive interface makes it easy for non-IT staff to manage all creative and user management aspects of the solution. Five modules comprise Saepio Toolkit:

• User Management
• Image Management
• Layout Management
• Database Management
• Layout Design

Flexible and Configurable
Saepio solutions are highly configurable to meet unique workflow needs. While the workflow requirements of many companies can be met through the architecture of the existing technology, Saepio provides custom configuration and custom development services.

Agilis Marketing Asset Manager Highlighted Features
Many features of the Agilis Marketing Asset Manager add versatility and functionality to create a highly customizable yet simple user experience:

Variable Data Printing & Dynamic Page Scripting
Saepio’s VDP and page scripting technology make virtually any dynamic printing objective possible. All clients have access to a Dynamic Scripting Library with basic script wizards. Script authoring ability is available with the optional Saepio Extra developer kit.

Dynamic Cropping
Saepio's Agilis Marketing Asset Manager makes photo cropping simple. AutoCrop™ automatically crops an image whenever the layout is resized. WebCrop™ is a ratio-based Web driven technology that eliminates the need for separate desktop applications. With LiveCrop™, the user can create multiple views from a single image, enabling the image to be used for strongly horizontal and vertical layouts without monopolizing storage space.

Robust Reporting Capabilities
The Agilis Marketing Asset Manager includes a full assortment of reporting tools that generate valuable information about usage. Results can be viewed online or downloaded as a tab-delimited file.

Online Approver
Administrators can require customized layouts to be submitted for approval. The option to download the file becomes available after approval is received, ensuring that only appropriately branded layouts make it to print.

Support for Multiple File Formats
Output files can be created in a variety of formats as specified by the printer, publication or other recipient. Supported file types include EPS, JPEG, TIFF and PDF.

Enhanced Color Libraries & Selection
Agilis Marketing Asset Manager lets users import spot colors from images or add them manually. Users can also create custom colors that can be shared by all authorized users.

Saepio Extras
Saepio Extras are optional components available to extend the functionality of Saepio's Agilis Marketing Asset Manager through seamless workflow integration.

Advanced Scripting
Enable programmers to author template-based scripting using Saepio’s Advanced Scripting capabilities. This option makes virtually any template action possible. All Saepio clients receive access to a Dynamic Scripting Library that contains basic script wizards along with additional wizards from Saepio and the user/developer community.

Direct Mail List Services
With Saepio’s Direct Mail List Services, local marketers have the ability to select and version a brand-compliant direct mail piece, click on a button to create a mailing list, place the creative and list into the shopping cart and pay for the production and postage all from within the Saepio interface. Marketing Storefront automatically calculates postage and taxes and routes the order to
the appointed fulfillment vendor. Saepio offers several options to meet a variety of needs.

Foreign Languages
Full support for all ISO Latin-1 character based languages is included with Agilis Marketing Asset Manager, allowing production-ready files to be dynamically composed by end users. In addition, all other left-to-right or right-to-left reading languages for which a font library exists, including the Unicode character set, are supported with the optional Foreign Language Saepio Extra.

Local Search Marketing
Make it easy for local/distributed marketers to reach prospective clients online. This full integration with Agilis Marketing Asset Manager helps decrease the complex, time-consuming nature of this important marketing activity. Local search marketing solutions can assist the local marketer in everything from selecting keywords and placement locations to tracking and optimizing campaign effectiveness.

Media Planning & Placement
This helpful, online media planning and placement tool launches as an option from Saepio Storefront once a print, radio, or video ad is customized and completed. This full integration with Strategic America’s Strategic Market Planner® provides access to local market media rates for newspapers, radio and television stations, trade publications and more, and allows the local marketer to place, verify and pay for ad placements quickly and easily.

Output Drivers
Multiple output drivers are available through Saepio to extend the software’s capabilities. These include:

• Personalized URLs (pURLs): This powerful enhancement to direct marketing campaigns enables marketers to link direct mail or e-mail campaigns with the personalized interactive capabilities of the Internet for increased marketing effectiveness.
• VDP Drivers: One VDP driver of the client’s choice will be
provided with a Saepio license purchase. Saepio’s Variable
Data Printing technology makes nearly any dynamic printing
objective possible for personalized print-ready direct mail.

Permission E-mail Services
Saepio’s e-mail functionality provides industry-leading technology to help users achieve increased response rates, build customer relationships, grow revenue and significantly improve ROI. Just like print ads and other customizable layouts, local marketers can create customized e-mail templates and messages using Saepio Storefront-based templates.

Redundant Server
The Redundant Server option provides a license designed to protect your Saepio investment. Saepio strongly recommends this level of redundancy and requires this license for those organizations opting to implement their Saepio solution using co-located servers.

Implementation and Support
Implementation training, self-launch support and ongoing customer support are included with Agilis Marketing Asset Manager. Assisted Launch Service and Full Solution Management Services are also available. Saepio’s Professional Services Division can assist with other needs such as site planning, template development and site maintenance.