Saepio

Saepio Marketing Asset Manager

This simple-to-manage marketing asset management software suite provides a full range of tools designed specifically to make distributed marketing effective, engaging and easy. The Saepio Marketing Asset Manager builds on the technology of the Dynamic Content Engine by providing a self-creating, consumer-branded storefront.

What is Marketing Asset Management?

Marketing asset management combines digital asset management, collateral customization and marketing automation technologies to improve brand compliance, increase measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.

• Asset Management

  Robust asset management is the foundation of every effective marketing asset management system. Saepio Marketing Asset Manager includes full meta-data indexing and search capabilities.

  Saepio Marketing Asset Management saves time by letting the user search, browse, upload, order, or download any image or collection of images in the system. The system features meta-data based indexing and search capabilities that allow for templates, images and other digital assets to be cataloged in any number of ways.

  This cost-effective solution lets both corporate and local marketers access the entire library of marketing assets. It is augmented by resolution verification capabilities.

• Collateral Customization

  Collateral customization enables corporate marketers to make assets actionable as relevant marketing messages. Franchisees, branch mangers and other distributed marketers can easily customize and product locally relevant and brand compliant marketing materials. This includes print ads, sales flyers, direct mail and flash banner ads for online marketing. Advanced resizing, cropping and personalization technologies make Saepio Marketing Asset Manager especially effective.

  Local marketers use the Compiler interface to version templates. This Web-based interface allows them to customize areas of a layout— such as headlines, copy points and images—resulting in greater relevance to the targeted recipient. To make localization even easier and reduce the chance of errors, the Compiler can also auto-populate text and images, such as a local addresses and map, based on the user’s log-in information.

• Marketing Automation

  Dramatic time and cost savings are realized through the marketing process automation functionality inherent within Saepio Marketing Asset Manager. Many labor-intensive, repetitive processes are fully displaced.

  Saepio’s e-commerce solution enables Storefront to function as an e-commerce center. It is highly configurable with multi-vendor routing, multi-tiered payment options and more, providing the back-end complexity that companies require. It is also fully compatible with all major transaction gateways to ensure secure and accurate transactions.

Easy and Flexible Administrative Tools

Storefront Manager enables full management of Marketing Storefront settings, e-commerce functionality, back end workflow and reporting. In tandem, Saepio Toolkit enables full user permissions management, asset management, database management, and template management and creation.

Storefront Manager

Storefront Manager’s rich attribute-driven structure provides the flexibility to create a wide variety of workflow scenarios. Manager provides configuration control for creation of simple, logical end user interfaces. The wide variety of Storefront Manager configuration options enables managers to:

• Search for, view and fulfill orders
• Create product navigation
• Assign displayable/searchable data to products
• Determine end-user work flows
• Set product pricing, payment options, tax codes and shipping methods
• Create promotions
• Run system reports

Saepio Toolkit

The Toolkit serves as the primary administrative controller. The intuitive interface makes it easy for non-IT staff to manage all creative and user management aspects of the solution. Five modules comprise Saepio Toolkit:

• User Management
• Image Management
• Layout Management
• Database Management
• Layout Design

Features to Drive Local Marketing Success

Many features of the Saepio Marketing Asset Manager add versatility and functionality to create a highly customizable yet simple user experience:

Variable Data Printing and Dynamic Page Scripting

Saepio’s VDP and page scripting technology make virtually any dynamic printing objective possible. All clients have access to a Dynamic Scripting Library with basic script wizards. Script authoring ability is available with the optional Saepio Extra developer kit.

Dynamic Cropping

Saepio makes photo cropping simple. AutoCrop™ automatically crops an image whenever the layout is resized. WebCrop™ is a ratio-based Web driven technology that eliminates the need for separate desktop applications. And with LiveCrop™, the user can create multiple views from a single image, enabling the image to be used for strongly horizontal and vertical layouts without monopolizing storage space.

Robust Reporting Capabilities

The Saepio Marketing Asset Manager includes a full assortment of reporting tools that generate valuable information about usage.

Online Approver

In addition to the strong user controls and administrative ability to specify which elements of a template can and cannot be accessed by the local marketer, administrators can also require customized layouts to be submitted for approval. For organizations with tight brand guidelines, this multi-tiered structure provides greater control over brand identity. The option to download the file becomes available after approval is received, ensuring that only appropriately branded layouts make it to print.

Support for Multiple File Formats

Output files can be created in a variety of formats as specified by the printer, publication or other recipient. Supported file types include EPS, JPEG, TIFF and PDF.

Advanced Local Marketing Tools – Saepio Extras

Saepio solutions are highly configurable to meet unique workflow needs. While the workflow requirements of many companies can be met through the architecture of the existing technology, Saepio provides custom configuration and custom development services. Not all marketers require Saepio’s advanced components that extend the functionality of the Marketing Asset Manager. For those who do, Saepio Extras are optional components that seamlessly integrate into the standard implementation.

Advanced Scripting

Enable programmers to author template-based scripting using Saepio’s Advanced Scripting capabilities. This option makes virtually any template action possible. All Saepio clients receive access to a Dynamic Scripting Library that contains basic script wizards along with additional wizards from Saepio and the user/developer community.

Direct Mail List Services

With Saepio’s Direct Mail List Services, local marketers have the ability to select and version a brand-compliant direct mail piece, click on a button to create a mailing list, place the creative and list into the shopping cart and pay for the production and postage all from within the Saepio interface. Marketing Storefront automatically calculates postage and taxes and routes the order to the appointed fulfillment vendor. Saepio offers several options to meet a variety of needs.

Foreign Languages

Full support for all ISO Latin-1 character based languages is included with Saepio Marketing Asset Manager, allowing production-ready files to be dynamically composed by end users. In addition, all other left-to-right or right-to-left reading languages for which a font library exists, including the Unicode character set, are supported with the optional Foreign Language Saepio Extra.

Local Search Marketing

Make it easy for local/distributed marketers to reach prospective clients online. This full integration with Marketing Asset Manager helps decrease the complex, time-consuming nature of this important marketing activity. Local search marketing solutions can assist the local marketer in everything from selecting keywords and placement locations to tracking and optimizing campaign effectiveness.

Media Planning and Placement

This helpful, online media planning and placement tool launches as an option from Saepio Storefront once a print, radio, or video ad is customized and completed. This full integration with Strategic America’s Strategic Market Planner® provides access to local market media rates for newspapers, radio and television stations, trade publications and more, and allows the local marketer to place, verify and pay for ad placements quickly and easily.

Personalized URLs (pURLs)

This powerful enhancement to direct marketing campaigns enables marketers to link direct mail or e-mail campaigns with the personalized interactive capabilities of the Internet for increased marketing effectiveness.

Variable Data Printing

One VDP driver of the client’s choice will be provided with a Saepio license purchase. Saepio’s Variable Data Printing technology makes nearly any dynamic printing objective possible for personalized print-ready direct mail.

Permission E-mail Services

Saepio’s e-mail functionality provides industry-leading technology to help users achieve increased response rates, build customer relationships, grow revenue and significantly improve ROI. Just like print ads and other customizable layouts, local marketers can create customized e-mail templates and messages using Saepio Storefront-based templates.