Saepio

Saepio MarketPort

Saepio MarketPort combines critical marketing technologies into a single, fully integrated and easy-to-use enterprise marketing platform. The result is brand messages that are focused, crisp and consistent across distributed marketing networks.

An Easier Way to Work

Saepio MarketPort is all about Marketing Made Easy for corporate marketers, particularly those with distributed marketing networks.

MarketPort combines critical marketing technologies into a single, easy-to-use platform:

• Marketing Asset Management

  Organize and index images, text and other assets, and dynamically assemble those assets into marketing content in many media forms. Features automated marketing processes to streamline workflow.

• Marketing Resource Management

  Functionality for planning, organizing, scheduling and managing content and campaigns.

• Distributed Marketing Management

  For connecting and aligning corporate and distributed marketers, for managing dealers and vendors and for enabling best-practice communication across a distributed marketing network.

Marketing Asset Management: The Engine of Advertising

Saepio MarketPort integrates the powerful marketing technologies that make up marketing asset management into a highly effective marketing workflow.

Enterprise Content Management and Digital Asset Management

Saepio MarketPort includes strong content management capabilities for storing and accessing all of an organization’s digital marketing assets. This can include anything from actionable campaign plans to the templates for each creative element and the various marketing assets that can populate these–such as photography, copy blocks, web content and more. Administrative users have the ability to edit an asset and automatically route changes through a complex approval process. Complete versioning history is retained for future reference or use.

Additionally, innovative dynamic cropping technology ensures maximum storage efficiency. MarketPort’s content management capabilities also feature meta-data based indexing and search capabilities that allow assets to be cataloged and searched for in any number of ways.

Collateral Customization

Saepio MarketPort features a tool that makes it easy for franchisees, branch managers and others to customize and produce locally relevant and brand-compliant marketing pieces. This not only includes the ability to customize headlines, copy points and images in print marketing pieces–such as print ads, sales flyers, direct mailers, brochures and point-of purchase displays–but also addresses other media types including HTML and flash. Saepio’s support of many media types makes the ability to coordinate, prepare and launch a coordinated, mixed-media marketing campaign at the local level possible from a single interface.

All customization is based on corporate-generated templates with many configuration and permission options so that marketers at a corporate level can allow as much– or as little–customization of a piece as desired depending on their goals and users. Administrators can also require customized items to be submitted for approval, ensuring that only appropriately branded materials make it to print.

MarketPort includes powerful features such as dynamic cropping, variable data printing, multilingual capabilities that support any language, complex approval processes, dynamic page scripting, intelligent resizing and more. Saepio MarketPort can output files in a variety of formats as specified by the printer, publication or other recipient.

Marketing Resource Management and Distributed Marketing Management: Marketing Made Effective, Easy and Engaging

Saepio MarketPort effectively brings together the powerful work tools corporate marketers need most to manage a distributed marketing network, the planning and marketing execution abilities that local marketers want and the engaging, user-driven marketing that prospects demand.

Saepio MarketPort is made up of modules that fully interact with each other to allow true marketing asset management to take place. Information from a campaign template can call upon an asset stored within the content management system for collateral customization while marketing automation makes these processes, along with the automatic routing of files to the correct vendor, payment and more occur with only minimal time, effort and knowledge required.

Always-Connected Communications Platform

This keeps communications efficiently flowing between the corporate and local marketers…and notifies the corporate marketer when it's not.

Single Dashboard Interface for Corporate and Distributed Marketers

From a single marketing dashboard workspace, a corporate marketer can manage all of the content and functionality of the Saepio MarketPort, as well as monitor interactions, feedback and measurement. Administrative activities, such as approvals, user management and template creation can all be completed from this view.

The view of the dashboard is configurable with each module displaying top-line information the marketer needs. Distributed marketers have a similar dashboard view, only with content specifically relevant to them based on designated roles and permissions.

Easy-to-Use Workflow Center

Workflow functionality helps ensure that campaign projects are completed effectively, efficiently and on schedule. The corporate marketer kicks of marketing workflows using the various marketing elements–such as e-mail, print advertising, radio spots and more–into a targeted, scheduled marketing campaign with associated tasks. Local marketers simply execute the campaign and impart their market-specific knowledge when customizing elements without the hassle of identifying and locating assets, selecting vendors, coordinating deadlines, etc.

Integrated To-Do List and Calendar

Each workflow will contain all of the associated tasks that must be completed at the local level to implement a campaign. These tasks can be assigned to various users for completion and will populate each user’s To-Do List and Calendar. All marketing assets associated with a task can be easily accessed through the task’s details for quick and efficient completion.

Engaging Idea Center

This library of local marketing ideas helps distributed marketers build marketing plans to maximize results and support the corporate brand message. Each idea has an associated list of To-Do items and templates for implementing the creative aspects. Users can use a single idea, or opt to build their own campaign by pulling together multiple ideas and assets. Plus, ideas can be contributed by both corporate and distributed marketers, making it truly a community endeavor that allows marketers to learn from others’ successes.

B-to-B Social Networking Center

The B-to-B Social Networking Center will provide a platform through which distributed marketers within an organization can communicate with one another to share best practices, provide feedback on marketing ideas/campaigns and more. This also provides a forum for dialogue between the corporate marketer and distributed marketers.

Contact Database for Distributed Marketers

The contact database allows marketers to monitor communication and activities. At all levels this may include contact history with potential clients initiated through local campaigns, while corporate administrators can manage vendors and their associations with various projects, customizable collateral and/or hard good or service fulfillment.

Automated messaging functionality is also included so that the corporate marketer can contact distributed marketers who meet conditional criteria (such as no system access for a given period of time or missed deadlines within a mandatory campaign) with important internal messages.

Distributed Marketing Activity and Campaign Results Reporting Center

This function enables the corporate marketer to gather and monitor marketing results across the distributed marketing network for both system utilization and marketing outcome measurement. Distributed marketers can view both their own results as well as the distributed marketing community’s results at the idea or template level. This functionality provides the resources for continuous quality improvement where effective marketing campaigns and materials are continually utilized while ineffective resources are quickly abandoned.

Saepio MarketPort: Coming Soon to a Forward-Thinking Marketer Near You

Saepio MarketPort’s integrated marketing asset management functionality provides single-point, Marketing Storefront access for all marketing assets, collateral customization, marketing collaboration and marketing automation workflows.