BMW Motorcycles' Kuykendall to Speak at Henry Stewart Conference
Kansas City, Missouri – (3/03/2008) – Laurence Kuykendall, brand event and marketing manager with BMW Motorcycles – North America, has been announced as a speaker at the Henry Stewart Conference, Monday, May 12, 2008 in New York.
Kuykendall will be addressing how BMW Motorcycles North America uses marketing asset management technologies to help ensure brand integrity across BMW’s 142-dealer network in North America. He will cover how BMW Motorcycles utilizes each of the components of marketing asset management–digital asset management, collateral customization and marketing automation–in its support of the dealer network. He will also address how adopting marketing asset management technology has saved time and costs and how it has enabled each dealership to become its own mini ad agency by using pre-approved, yet customizable materials.
BMW Motorcycles uses Agilis Marketing Asset Manager from Saepio Technologies, Inc. technology to power its dealer solution.
For more information on the Henry Stewart – New York conference, visit www.damusers.com.
About Saepio Technologies, Inc. (www.saepio.com)
Saepio Technologies provides simple-to-use yet profoundly powerful Marketing Asset Management solutions for the companies it serves. Marketing asset management combines digital asset management, collateral customization and marketing automation technologies in one, easy-to-use marketing storefront interface to improve brand compliance, improve measureable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.
Saepio solutions are in use at hundreds of leading companies and organizations, including many of the world's most powerful brands. Customers include corporations who use Saepio products to empower local marketers at regional offices, local dealerships and stores to tailor their messages to their specific audience. Advertising agencies and print service providers also deploy Saepio solutions to add value to existing services and to create new revenue streams by helping clients improve the way they support and manage the local marketing process.
For More Information:
Donna Pirotte, Hagen and Partners
913.219.4144 or dpirotte@hagenandpartners.com
Julie Gasper, Saepio Technologies
816.777.2100 or jgasper@saepio.com
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