Case Studies

Practical Application of Distributed Marketing Management

Discover how those already using distributed marketing management have achieved operational efficiency, speed and accuracy, brand integrity and local marketing engagement.

ACDelco

ACDelco employs Saepio Marketing Asset Manager to optimize marketing's effectiveness and efficiency for its complex, multi-tiered distribution model. With Saepio ACDelco has improved brand control, reduced ad production time and provided more flexibility for created customized ads at the regional level. Spanning six continents, ACDelco's distributed marketing organization can now tailor advertising in 17 different languages across 100 countries, ensuring the right message reaches local prospects.

Audi

When Audi was preparing to launch a new corporate identity in 2008, the luxury auto maker decided its ad builder software had outlived its effectiveness. Audi selected the Saepio Marketing Asset Manager to protect its branding and to give dealers a single point of access for all marketing assets

Cartridge World

Cartridge World relies on an online marketing resource portal built with Saepio’s Marketing Asset Management solution. With this solution, Cartridge World has enhanced control over the branding of all franchisees’ marketing assets while making it easier and more cost effective for franchisees to produce the marketing deliverables they need.

Curves

The International Marketing division of Curves® International, Inc. uses Saepio Dynamic Content Engine to output an array of printed marketing materials in complex Hebrew, Arabic and Asian languages. The technology enables franchise operators in the Middle East, Israel, Hong Kong and Singapore to create marketing materials that capture the cultural nuances of the local market while adhering to corporate branding guidelines.

Easter Seals

Easter Seals uses Saepio Dynamic Content Engine to give affiliates the ability to customize marketing materials that meet the needs of the specific community served. The technology enables therapists, communications and other staff members to use templates to tailor copy points and visuals to the local audience while adhering to national branding guidelines.

NCAA

The NCAA needed an efficient way to provide marketing support to help championship host institutions and conferences generate awareness and promote ticket sales for 88 different NCAA championships. Using Saepio's Marketing Asset Manager, host sites can quickly construct and customize event-specific marketing materials that adhere to NCAA brand guidelines, while saving time and money.

SONIC Drive-Ins

Like many other marketing groups, the marketing team at SONIC Drive-Ins® was looking for ways to streamline marketing efforts at the store level, while at the same time boosting brand consistency. To meet these objectives, SONIC selected a Marketing Asset Management (MAM) solution from Saepio.

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