Case Studies
Practical Application of Distributed Marketing Management
Discover how those already using distributed marketing management have achieved operational efficiency, speed and accuracy, brand integrity and local marketing engagement.
ACDelco
ACDelco employs Saepio Marketing Asset Manager to optimize marketing's effectiveness and efficiency for its complex, multi-tiered distribution model. With Saepio ACDelco has improved brand control, reduced ad production time and provided more flexibility for created customized ads at the regional level. Spanning six continents, ACDelco's distributed marketing organization can no tailor advertising in 17 different languages across 100 countries, ensuring the right message reaches local prospects.
BMW Motorrad USA
BMW Motorrad USA uses a Marketing Asset Management solution from Saepio to boost brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage its distributed dealer network. The technology provides BMW dealerships with a single online resource for creating localized marketing materials while ensuring the corporate brand message remains consistent on all levels.
Cartridge World
Cartridge World relies on an online marketing resource portal built with Saepio’s Marketing Asset Management solution. With this solution, Cartridge World has enhanced control over the branding of all franchisees’ marketing assets while making it easier and more cost effective for franchisees to produce the marketing deliverables they need.
Curves
The International Marketing division of Curves® International, Inc. uses Saepio Dynamic Content Engine to output an array of printed marketing materials in complex Hebrew, Arabic and Asian languages. The technology enables franchise operators in the Middle East, Israel, Hong Kong and Singapore to create marketing materials that capture the cultural nuances of the local market while adhering to corporate branding guidelines.
Easter Seals
Easter Seals uses Saepio Dynamic Content Engine to give affiliates the ability to customize marketing materials that meet the needs of the specific community served. The technology enables therapists, communications and other staff members to use templates to tailor copy points and visuals to the local audience while adhering to national branding guidelines.
MMG Worldwide
MMG Worldwide uses the Saepio Dynamic Content Engine to power its online branding system. This solution protects corporate branding for MMG clients while empowering hotels and resorts from around the world to customize and produce brand compliant marketing materials that drive sales to their individual properties.
SONIC Drive-Ins
Like many other marketing groups, the marketing team at SONIC Drive-Ins® was looking for ways to streamline marketing efforts at the store level, while at the same time boosting brand consistency. To meet these objectives, SONIC selected a Marketing Asset Management (MAM) solution from Saepio.
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