Saepio

Distributed Marketing and Marketing Automation Technology webinars from those who know it best.

These informative, fast-moving webinars are designed especially for CMOs, Marketing VPs and Distributed Marketing Managers (e.g., branch offices, chain retail stores, authorized dealer networks, franchises, agencies and VAR networks). MAM 101 is designed to help explain how marketing technology can be used to increase brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage local marketers.

RECORDED EVENTS

Connectivity: The Secret to Success in Distributed Marketing

Featured Guest: Ian Michiels
Principal Analyst
Gleanster

Realizing the true potential of connectivity remains a formidable challenge for marketers. Fragmented technologies lead to data silos and workflow inefficiency. Delivering relevant and timely messages across multiple channels is, in most cases, still a pipedream. Is there hope? How does a company with a distributed marketing environment overcome the inherent challenges of compliance and localization? How does it maximize value?

In this presentation, Principal Analyst Ian Michiels explored how Top Performing organizations successfully address the challenges of connectivity, including:

• the tools that Top Performers use, how they connect them, and how data flows within the organization.
• the culture and organizational resources that Top Performers put into place and about what performance metrics they use to track and measure success.
• how to prioritize connectivity initiatives by business objectives, to help identify low hanging fruit and justify the investment in these initiatives.

This special event was cosponsored by Saepio and Marketsphere Marketing.

MAM in Action: How NCAA Wins Big with Marketing Asset Management

Featured Guest: Katie Carls
Assistant Coordinator of Championships Marketing
NCAA

Hear how the NCAA provides marketing support to help championship host institutions and conferences generate awareness and promote ticket sales for 88 different NCAA championships. Using Saepio's Marketing Asset Manager, host sites can retrieve eye-catching marketing materials designed by the NCAA’s graphic design vendor - including Web banners, print ads, radio spots, email blasts, billboards, and more - to quickly construct and customize event-specific content that adheres to NCAA brand guidelines.

Katie Carls, assistant coordinator of championships marketing, discussed how the NCAA has used the solution to deliver more than 4,700 marketing materials to hosts in just two years. She also offered insight on how Saepio has given the NCAA valuable tools that have allowed for smarter budget allocation, streamlined processes including an online reimbursement procedure, and more. In addition, she shared a little on how the NCAA was able to update over 3,600 pieces of collateral within one week after the NCAA championship logo system was redesigned in early 2011.

Brand Identity and Personalization in Distributed Marketing Organizations

Featured Guest: Suresh Vittal
Vice President and Practice Leader, Customer Intelligence
Forrester Research

Today’s marketers face a complex challenge – how to deliver personalized content that drives optimal consumer behavior. With a growing number of channels available to interact with target audiences, efficiently delivering this personalized content becomes increasingly difficult – especially when the need to protect brand identity is considered. The result is a growing content distribution problem for distributed marketing organizations. In response, marketers faced with these conflicting challenges are turning to distributed marketing solutions for help.

In this Marketing Asset Management 101 webinar, Suresh Vittal, Vice President and Practice Leader in Customer Intelligence at Forrester Research discussed:

• The key challenges marketers face
• How distributed marketing works
• The benefits of managing content efficiently
• Planning for distributed marketing success

Consistent Brand Marketing in a Multi-Channel World

Featured Guest: Chris Cunnane
Research Analyst - Retail, Hospitality, and Banking
Aberdeen Group

Consumers want more from retailers; they are looking for a brand relationship, not a transaction based environment. As channels of interaction and digital commerce evolve further, retailers need to know what information customers want to receive and how they want to receive it.

However, for many marketers, their current multi-channel marketing capabilities and systems are disparate and siloed, leading to inconsistent branding and disjointed marketing offers across retail channels.

In this live webinar presented by Chris Cunnane, Research Analyst in Retail and Hospitality for the Aberdeen Group, Cunnane outlined Best-in-Class keys to multi-channel marketing success, including:

• Making investments in new channels
• How to develop a channel integration roadmap
• Aligning the brand across multiple channels
• Using customer analytics as the backbone for marketing communications

MAM in Action: A case study of SONIC Drive-In’s Implementation Process

Featured Guest: Lane Fields
Local Store Marketing and Marketing Calendar Manager
SONIC Drive-In

In this case-study presentation, hear about Sonic’s marketing asset management planning and implementation process. Fields outlined how America’s Favorite Drive-In developed its objectives, designed its solution and executed its implementation plan to support marketing for each of SONIC’s 3,500+ locations. He also treated participants to a live walkthrough of SONIC’s solution and addressed plans to leverage MAM technology to benefit local stores in the months ahead.

As local store marketing and marketing calendar manager, Fields has experienced how technology has helped ensure brand compliance, streamline internal processes, and speed creative to market.

MAM in Action: Case Study of Cartridge World’s Success

Featured Guest: Sharon Kinkade
Director of Marketing
Cartridge World

Responsible for supporting a franchise network that now includes 650 stores across the U.S., Sharon Kinkade, Cartridge World's director of marketing, has a small team, but big challenges. In spite of limited resources, her team needs to equip franchises with the deliverables they need to market their stores effectively - while at the same time enhancing brand consistency and quality. To accomplish these goals, Cartridge World relies on a MAM system. By automating the production, customization and delivery of a vast array of first-class resources, this system is helping fuel franchise growth and an enhanced corporate brand.

MAM in Action: Cleaning Up Decentralized Marketing Processes to Gain Efficiencies and Brand Compliance

Featured Guest: Michael Johnson
Senior Marketing Manager
Tennant Company

Tennant's Michael Johnson shared with attendees how this global manufacturer of indoor and outdoor environmental cleaning solutions and specialty floor coatings uses technology as part of a comprehensive strategy to improve marketing processes and save money. He addressed how Tennant’s distributed marketing management platform enables its decentralized direct sales force and distributor network to quickly generate sales proposals, advertising, and other marketing vehicles that impress prospects and shorten the selling cycle – all without sacrificing brand standards. He also offered a glimpse into Tennant’s future plans, which include deploying the solution internationally and augmenting its massive image library with video archives.

MAM: The Right Part for Maximizing Brand Effectiveness

Featured Guest: Kimberley Lukas
General Manager Service Parts Operation
ACDelco Advertising

How does a global leader in automotive replacement parts and related services use MAM to maintain control over branding and drive costs out of advertising? Watch this MAM101 Webinar presentation to hear ACDelco's Kimberley Lukas share the challenges MAM solved for the organization – including empowering service centers on six continents to tailor advertising in 17 different languages, ensuring the right message reaches local prospects. She also explained the reasons why ACDelco chose a MAM system, the results it is generating and plans for expanding the solution.

Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments

Featured Guest: Chris Houpis
Senior Research Analyst, Marketing Effectiveness
Aberdeen Group

According to recent research from Aberdeen Group, managing marketing compliance and brand consistency across business units and geographies is a corporate priority among top-performing companies in 2010, with Best-in-Class organizations being twice as likely as all others to leverage MAM software to address these priorities.

In this MAM101 webinar, Chris Houpis delved into Aberdeen's recent "Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments" report and explained how investments in marketing asset management technology translate to cost savings or performance gains. He also shared recommendations for action and tips for marketing asset management success.

Putting it All Together: Successful marketing technology strategies for distributed marketing networks

Featured Guest: Mayer G. Becker
National Practice Director
MarketSphere Consulting

Corporate marketers—especially those managing distributed marketing networks—know far too well how yesterday's marketing practices are quickly losing their effectiveness. This webinar provides an overview of key marketing technologies, including which ones matter most and how marketers can ensure they implement the best technical foundation for emerging engagement-based marketing strategies.