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Distributed Marketing and Marketing Automation Technology webinars from those who know it best.

These informative, fast-moving webinars are designed especially for CMOs, Marketing VPs and Distributed Marketing Managers (e.g., branch offices, chain retail stores, authorized dealer networks, franchises, agencies and VAR networks). MAM 101 is designed to help explain how marketing technology can be used to increase brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage local marketers.

Connecting the Dots: How Companies Committed to Best Practices use MAM to Create a Competitive Advantage

Featured Guest: Ian Michiels
Senior Research Analyst: Marketing Management & Digital Marketing
Aberdeen Group

In this session, Ian Michiels shared his expertise on how best practices companies employ marketing asset management (MAM) technology to create a competitive advantage. His research as a senior analyst at Aberdeen Group is focused on marketing automation, digital marketing, lead management, customer intelligence and customer retention. Drawing on this research, Michiels examined the strategic value of MAM through real-world case studies. This presentation featured corporations that have adopted technology to help them enhance quality and brand consistency while reducing costs, tightening workflow processes and increasing productivity.

MAM in Action: A case study of SONIC Drive-In’s Implementation Process

Featured Guest: Lane Fields
Local Store Marketing and Marketing Calendar Manager
SONIC Drive-In

In this case-study presentation, hear about Sonic’s marketing asset management planning and implementation process. Fields outlineed how America’s Favorite Drive-In developed its objectives, designed its solution and executed its implementation plan to support marketing for each of SONIC’s 3,500+ locations. He also treats participants to a live walkthrough of SONIC’s solution and addresses plans to leverage MAM technology to benefit local stores in the months ahead.

As local store marketing and marketing calendar manager, Fields has experienced how technology has helped ensure brand compliance, streamline internal processes, and speed creative to market.

MAM in Action: Case Study of Cartridge World's Success

Featured Guest: Sharon Kinkade
Director of Marketing
Cartridge World

Responsible for supporting a franchise network that now includes 650 stores across the U.S., Sharon Kinkade, Cartridge World's director of marketing, has a small team, but big challenges. In spite of limited resources, her team needs to equip franchises with the deliverables they need to market their stores effectively - while at the same time enhancing brand consistency and quality. To accomplish these goals, Cartridge World relies on a MAM system. By automating the production, customization and delivery of a vast array of first-class resources, this system is helping fuel franchise growth and an enhanced corporate brand.

MAM: The Right Part for Maximizing Brand Effectiveness

Featured Guest: Kimberley Lukas
General Manager Service Parts Operation
ACDelco Advertising

How does a global leader in automotive replacement parts and related services use MAM to maintain control over branding and drive costs out of advertising? Lukas shares the challenges MAM solved for ACDelco – including empowering service centers on six continents to tailor advertising in 17 different languages, ensuring the right message reaches local prospects. She also explains the reasons why ACDelco chose a MAM system, the results it is generating and plans for expanding the solution.

Marketing Asset Management: Using MAM to Drive Best-in-Class Marketing Performance

Featured Guest: Ian Michiels
Practice Director, Customer Management Technology
Aberdeen Group

Learn why MAM technology is vital to Best-in-Class performance in marketing investment, brand consistency, and time to market. Michiels shares his insights from a recent Aberdeen Group report on this hot topic. He also addresses why lowered performance expectations during a recession offer an optimal window to add new processes and capabilities such as a MAM solution.

Putting it All Together: Successful marketing technology strategies for distributed marketing networks

Featured Guest: Mayer G. Becker
National Practice Director
MarketSphere Consulting

Corporate marketers—especially those managing distributed marketing networks—know far too well how yesterday's marketing practices are quickly losing their effectiveness. This webinar provides an overview of key marketing technologies, including which ones matter most and how marketers can ensure they implement the best technical foundation for emerging engagement-based marketing strategies.