Saepio

Industry Insight for Future-Focused Marketers

Automating Marketing Localization: Keys to Selecting Solutions that Will Cut Costs and Boost Sales

Today, marketing localization is a difficult and timeconsuming process for most organizations, which can cost a company both in lost opportunities and in out-of-pocket expenses. The right marketing automation solution can make this process much more efficient and effective, but how does marketing management determine which solution is right for their organization? This white paper outlines the potential benefits of automating marketing localization, and details the key criteria to look for in evaluating the solutions available.

Changing Consumer Practices Require New Approaches to Marketing

As consumers become more resistant to traditional invasive and interruptive advertising models, marketing departments are increasingly seeking to establish greater brand equity across disparate markets and more effectively reach consumers. This white paper explains the changes in the marketplace and where and how to start in order to be best prepared for the future.

Distributed Marketing Management: Bridging the Gap Between Corporate and Distributed Marketers

With traditional brand marketing channels rapidly declining in effectiveness, a successful, collaborative relationship between corporate and distributed marketing has never been more vital. Companies that can overcome the traditional barriers between corporate and distributed teams and foster effective collaboration can realize significant benefits, both in terms of internal efficiencies and market penetration. This paper looks at the root causes for the gap between corporate and distributed marketing, outlines the key requirements for closing this gap and details a new solution that delivers on these key requirements.

Marketing Asset Management as an Alternative to Digital Asset Management: Why companies considering DAM tchnology should investigate MAM as aflexible and efficient alternative

Marketing Asset Management (MAM) is a foundational component of an enterprise marketing technology platform that is more functional for marketing purposes than Digital Asset Management (DAM) software alone. Research from leading analyst firms continues to validate the benefits of using a technology that is designed to seamlessly complement existing marketing processes – from creative development to campaign execution. In fact, recent research from the Aberdeen Group revealed that marketers using MAM technology achieved 140 percent higher return on marketing investments and two times higher revenue growth than marketers that relied exclusively on generic DAM technology. This whitepaper outlines specific differences between DAM and MAM and helps the reader explore which technology is best for their application.

Marketing Asset Management: Making Assets Actionable and Engaging

As the foundation of an Enterprise Marketing Management (EMM) strategy, Marketing Asset Management combines digital asset management, collateral customization and marketing automation into a single, comprehensive technology platform that drives intelligent marketing campaigns. This document discusses why MAM is a core piece of the enterprise marketing strategy and the impact it has by taking the waste out of the advertising process and making marketing messages more relevant to customers and prospects.

Tapping the Potential of Local Marketers: How Better Brand Alignment Can Fuel Increased Sales

While a corporate marketing team’s efforts are vital in initiating the marketing process, closing the sale most often falls to the local marketing entity. Consequently, if there’s a disconnect between the national and local marketing entities, it can cost a company dearly. This white paper reveals why, and offers practical steps for closing this gap in order to boost sales.