Saepio

Hospital Corporation of America Eliminates $17 Million in Costs with Implementation of Marketing Technology

Tue, 24 Jan 2012 08:42 -0600

Frost & Sullivan White Paper Demonstrates How Marketers Can Achieve Next Generation Workflow And Rapid Return On Investment

Kansas City, Mo., January 24, 2012 – Frost & Sullivan released its latest white paper, "The Road to Brand Effectiveness: How Marketing Asset Management and Collateral Customization Solutions Empower Today's Marketers," detailing how Hospital Corporation of America (NYSE: HCA), the nation's leading provider of healthcare services, used marketing technology to engage audiences and increase ROI on marketing investment.

The white paper is written by Digital Media Industry Analyst Aimee Roberts and Digital Media Global Director Mukul Krishna, and offers an in-depth analysis of the attainable benefits of marketing asset management (MAM) in conjunction with a collateral customization solution.

HCA used MAM technology provided by Saepio to streamline its marketing processes, resulting in the following benefits:

Greater workflow efficiencies and improved brand consistency across HCA's network of 165 hospitals and 106 outpatient surgery centers
Decreased need for third-party content creation since portions of the process were brought in-house
Campaigns and initiatives available in a single location, allowing for greater collaboration and reuse across the network
Expanded selection of templates available
Elimination of approximately $17 million in design and print costs since 2007

"Today's marketers are increasingly challenged by insufficient and overly complex workflows. The key is creating strongly branded collateral, customized to target specific audiences in a variety of formats. The fast-paced business environment requires more than a well-thought-out marketing plan. Marketers require the means to execute that plan and technology provides the solution," says Roberts. "Saepio is an excellent example of how MAM and collateral customization simplify marketing workflows and ensure greater efficiencies. HCA demonstrates that this type of deployment achieves a greater return on investment on brand collateral."

The white paper is available for free download at: info.saepio.com/frost-brand-effectiveness.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting, and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates, and implements effective growth strategies. Frost & Sullivan employs over 50 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from more than 40 offices on six continents. For more information about Frost & Sullivan’s Growth Partnership Services, visit www.frost.com.

About Saepio
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

Media Contact
Anna Noetzel
for Saepio
(312) 329-3983
saepio@ruderfinn.com

Saepio Named among Finalists for the Kansas City Business Journal’s 2011 Best Places to Work

Fri, 09 Sep 2011 10:08 -0600

Award honors Kansas City’s top workplaces based on employee feedback

Kansas City, MO., September 9, 2011 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, has been named by the Kansas City Business Journal as a finalist for the 2011 Best Places to Work award.

The awards program, now in its eleventh year, recognizes Kansas City's outstanding companies whose benefits, policies and practices are among the metropolitan area's best as viewed by "the most knowledgeable judges — their employees." Applicants were ranked based on the results of a confidential survey completed by a minimum percentage of company employees. This survey takes into account benefits, teamwork, interaction with management, overall job and workplace satisfaction, and more. Companies are divided into three divisions based on size – small, medium, and large.

“We are very excited that Saepio has been named among the city’s top places to work,” said John Thomson, Saepio president and CEO. “The fact that this honor is based on the opinions of each member of the company speaks volumes to the kind of organization that Saepio wants to be. I’m pleased to know that our employees can be excited to come to work each day.”

The top three winners in each category will be announced at an awards luncheon on October 14, 2011. All finalists will be highlighted in a special section of the October 21 edition of the Kansas City Business Journal.

Media Contact
Adrienne McGarr
for Saepio
(312) 329-3907
saepio@ruderfinn.com

Sport Clips, Clockwork Home Services, and LifePoint Hospitals Sign with Saepio

Mon, 15 Aug 2011 07:30 -0600

Companies recognize the importance of Marketing Asset Management as a Core Functionality of All Marketing Processes

Kansas City, Mo., August 15, 2011 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced three key customer wins today:

Sport Clips, a sports-themed hair-care franchise for men and boys;
ClockWork Home Services, North America’s leading integrated energy and home services retailer; and
LifePoint Hospitals, a leading hospital company focused on providing quality healthcare services close to home.

“We’re continuing to receive great interest from distributed marketers who are looking for a solution that helps their teams create approved marketing materials at the same pace at which their customers operate,” said John Thomson, President and CEO of Saepio. “We’re pleased to see that these organizations recognize the importance of a marketing technology platform that places a company’s core marketing assets as the driver of the marketing process, where they belong.”

All three industry-leading organizations will be utilizing Saepio’s marketing technology platform to help franchise and local marketers create consistent, clear and approved marketing collateral to drive customer engagement and sales in a way that is locally relevant.

One of Saepio’s new customers, Clockwork Home Services, is utilizing Saepio to build a web-based marketing asset management platform for use by franchises within Clockwork’s three brands – Benjamin Franklin Plumbing, One Hour Heating and Air Conditioning, and Mister Sparky. “The customized system Saepio is building for our franchisees will revolutionize how they advertise within their markets,” Clockwork’s Vice President of Marketing, Chris Buitron said. “This will transform how our brands are built at the local level by making marketing more effective, less expensive, easier and faster for every franchisee. This investment represents our dedication to the success of owners within our system.”

Media Contact
Anna Noetzel
for Saepio
(312) 329-3983
saepio@ruderfinn.com

Kent Galley, CFO of Saepio, Wins CFO of the Year Award

Wed, 29 Jun 2011 15:27 -0600

Kansas City Business Journal honors Galley as one of Kansas City’s top financial executives

Kansas City, Mo., June 29, 2011 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced last week that its own CFO, Kent Galley, received the 2011 Kansas City Business Journal’s CFO of the Year Award.

The program, now in its fourth year, recognizes Kansas City’s top financial executives in four categories, including small company, medium company, larger company, and nonprofit. At the awards luncheon last Thursday, Galley received the award for CFO of the Year in the small company category. Applicants are judged for their contributions to the growth and financial success of their respective organizations, as well as their roles in corporate management, strategic planning and community involvement.

“Kent demonstrates strong leadership, not just regarding the financial performance of the company, but across all departments,” said John Thomson, Saepio President and CEO. “Kent is totally engaged and makes a point of helping Saepio employees understand how his decisions affect the company’s future. We are honored to have one of Kansas City’s best CFOs as part of the Saepio family.”

Read more about the CFO of the Year Awards and all the winners on the Kansas City Business Journal's website.

Media Contact
Adrienne McGarr
for Saepio
(312) 329-3907
saepio@ruderfinn.com

NCAA Dominates Championships through Marketing Asset Management

Wed, 20 Apr 2011 10:22 -0600

Free webinar shares best practices from the NCAA and its approach to marketing championships

Kansas City, Mo., April 20, 2011 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today a webinar with its customer, NCAA, entitled, “MAM in Action: NCAA Wins Big with Marketing Asset Management.” The free webinar will feature Katie Carls discussing how the NCAA uses Saepio Marketing Asset Manager to provide marketing support to help championship host institutions and conferences generate awareness and promote ticket sales for 88 different NCAA championships.

The webinar is scheduled for Wednesday, May 4, 2011 from 1:00 to 2:00 pm ET. Free registration for the webinar can be found at: https://www1.gotomeeting.com/register/977231680.

NCAA championship host institutions are often given short turnaround times to construct and customize event-specific marketing. This presentation will demonstrate how the NCAA utilizes Saepio’s Marketing Asset Manager solution to enable host sites to retrieve, construct and customize approved marketing materials including web banners, print ads, radio spots, email blasts, billboards and more.

Carls will also offer insight into how the solution has resulted in smarter budget allocation, streamlined processes including an online reimbursement procedure, and more. She will also share how the NCAA updated more than 3,600 pieces of collateral within one week after the NCAA championship logo system was redesigned in early 2011.

“The NCAA does a perfect job of achieving the balance between having corporate control over marketing consistency while giving championship hosts enough freedom to do what is relevant and works for their specific audiences,” said John Thomson, President and CEO of Saepio. “Those attending this webinar will learn firsthand how valuable Marketing Asset Management tools can be to franchises and complex distributed networks. We hope that many attendees will hear these great insights and learn for NCAA’s best practices.”

Additional information about the Marketing Asset Management 101 webinar series and upcoming webinars can be found here: www.MAM101.com.

About Saepio
Saepio empowers marketers to plan and execute marketing campaigns that keep audiences connected across multiple channels – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Gleanster Gleansight Report

Thu, 07 Apr 2011 08:11 -0600

Report cites improving marketing cycle time, enabling autonomy and control over local markets and increasing marketing relevance and personalization as key reasons to implement MAM technology

Kansas City, Mo., April 07, 2011 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced its inclusion in Gleanster’s Gleansight benchmark report focused on Marketing Asset Management (MAM)*.

As companies expand their footprint, the marketing process becomes even more complex, and organizations struggle for local market relevance while maintaining brand integrity. MAM serves as the cornerstone to this delicate balance – giving local marketers the tools they need in real time to create effective campaigns that are in line with corporate positioning. This report explores the reasons to implement MAM solutions, the ways in which MAM helps to address obstacles to global marketing, and the challenges associated with implementing a MAM solution.

The Gleansight report also utilizes a success story from BMW, which utilizes Saepio’s marketing technology to power its Motorrad Local Ad Builder for its motorcycle dealerships. The report states that “technology provides dealers with an enhanced set of benefits, including single-point access to current content, speed-to-market for new content and campaigns and compliance to brand standards. It delivers cost savings to both BMW and its dealerships.”

“Unlike other solutions, Saepio holds the marketing assets – the crown jewels of a campaign – at the heart of its platform to power all marketing activities,” said John Thomson, President and CEO of Saepio. “As a result, the entire platform is built around creating straightforward, timely campaigns that tie back to a consistent message regardless of geographic location or target audience demographics.”

The full version of the report concludes with an overview of MAM vendors, stating that Saepio “provides a true MAM technology, designed for the challenges of a distributed marketing function… By combining Saepio’s distributed marketing platform with SAS’s customer intelligence solution, the companies aim to allow users to create and deliver localized and targeted messages to key customers and prospects in the marketing medium of their choice.”

Ian Michaels, Gleanster research advisor and one of the report’s authors, will be presenting in the Saepio MAM 101 Webinar series on April 19, 2011. The Webinar, taking place at 10 AM PST, is entitled “Connectivity: The Secret to Success in Distributed Marketing Environments”. Registration is free and can be found at http://info.saepio.com/connectivity-webinar. The full report can be downloaded here.

* “Marketing Asset Management,” by Ian Michaels and John Tenore, Gleanster, March 2011

About Gleanster
Gleanster is an IT market research firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. The research, which draws from the experiences of tens of thousands of industry practitioners, is predicated on four guiding principles: specificity, objectivity, brevity and clarity. Gleanster ascertains how Top Performers achieve their desired business objectives — and how Everyone Else can, too. For more information, please visit www.gleanster.com.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Saepio Positioned in the Niche Players Quadrant of Leading Industry Analyst Firm’s Marketing Resource Management (MRM) Magic Quadrant

Tue, 08 Feb 2011 10:12 -0600

Growing demand for MRM applications and merger/acquisition activity in the space draw attention to industry

Kansas City, Mo., February 8, 2011 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced its inclusion in Gartner’s 2011 Magic Quadrant for Marketing Resource Management (MRM).

Gartner’s observation that marketing automation investments have moved from the “nice to have” category to the “must have” for marketers in 2010 is backed by the fact that CMOs are being forced to reorganize their marketing organizations to “do more with less.”

MRM solutions provide the backbone for enhancing business growth while stretching every dollar in the marketing budget by providing the necessary tools allowing fewer users to output more results.

“Growing interest [in MRM] is driven by several factors, including an increased focus on marketing costs and the financial management of marketing, the difficulty justifying marketing budgets, interest in managing and lowering agency costs, the desire to measure all marketing initiatives, the need to achieve a faster time to market, reduced resources (budget and people), the focus on reducing marketing waste and the need to balance corporate versus local marketing control,” said Kimberly Collins, Managing VP of Gartner, in the report. “These factors are also driving larger vendors to invest in marketing automation and MRM, as evidenced by the acquisitions of Unica by IBM and Aprimo by Teradata.”

Saepio’s believes its position in the “niche players” market is backed by its ability to manage marketing assets from idea to fulfillment while enhancing brand management at the local level. The Marketing Asset Manager platform, from Saepio, delivered and will continue to deliver a well connected and visionary marketing automation product throughout 2011 with advanced enhancements.

“Although our solution is not focused specifically on MRM, we are excited to be recognized in Gartner’s MRM Magic Quadrant,” said John Thomson, President and CEO of Saepio. “We feel our ability to provide a solution that connects marketers’ and puts them at the center of their marketing tools demonstrates why we’re listed in MRM Magic Quadrant. Our partnership with clients to provide customized solutions to meet their marketing needs is what allows us to grow our company year-over-year.”

Saepio's distributed marketing solution provides planning, budgeting, creative production management, asset management and reporting capabilities focused on making assets available for use in local markets. In 2011, the solution will expand to include landing pages, adwords and social capabilities for planned messaging and will continue to expand its portfolio with ad network integration, location-based marketing/context computing and digital signage network integration.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Saepio and Valuevine Partner to Redefine Multichannel Marketing for Franchise-Based Companies

Tue, 25 Jan 2011 08:59 -0600

Joint solution will offer the opportunity to engage customers through social media channels for all marketing campaigns

Kansas City, Mo., January 25, 2011 – Franchise-based companies have sought for years to create corporate marketing campaigns with a local, and even personal, feel. Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, and Valuevine, the provider of social media and location-based marketing software to premier retail brands, have joined forces to enable marketers to incorporate social media engagement into all marketing campaigns and truly engage each customer in a direct dialogue with the brand.

Marketers utilizing the joint solution will be able to access an unparalleled level of social media integration into all marketing campaigns, reaching far beyond allowing customers to opt in to following the organization on social media channels. As part of the Saepio technology platform, corporate marketers can provide franchisees with customizable, approved social media components that can instantly be brought to life via the franchisee’s own social media platforms, such as Facebook, Twitter, Foursquare, LinkedIn and MySpace. Similar to other cross media creation, social messages can be versioned to the local marketplace by the distributed marketer within the guidelines set by corporate marketing. This synergistic approach to corporate and local marketing ensures that both the analytics and market insight of corporate and the local market knowledge and intuition apply to marketing messages.

“With social and location-based marketing, we are seeing a confluence of online and offline consumer experiences,” said Neil Crist, CEO of Valuevine. “For large-scale marketing campaigns, social media is the ‘last mile’ of customer connection. Brands that extend their marketing campaigns to these channels are allowing consumers to participate in a more personal and active dialogue with the brand. As the leader and visionary in the future of distributed marketing technology, Saepio is the perfect partner to help us create this synergy for our customers.”

“If marketers want to compete for mindshare, they have to be able to keep up with their customers in a way that is on their terms while still delivering a strategic message,” said John Thomson, President and CEO of Saepio. “Valuevine’s proven leadership and expertise in making social media effective for its customers, coupled with Saepio’s brand management and corporate messaging abilities, delivers a powerful tool for companies looking to proactively and strategically manage social marketing and engagement across a distributed marketing network.”

The joint solution is now available with full system integration set for spring 2011.

About Valuevine
Valuevine, Inc. provides social media and location-based marketing software to premier brands, enabling them to easily leverage sites like Facebook, Twitter and Foursquare as powerful digital marketing channels to extend their brand, grow their business, and drive customer loyalty. Valuevine’s marketing and analytics platform provides specialized capabilities for multi-location retail, restaurant chains, and franchise brands. Today, Valuevine’s technology powers promotional and loyalty marketing for over 60 national brands and thousands of locations worldwide. For more information visit valuevine.com. Valuevine also offers a free location-based social footprint report at socialfootprintreport.com.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Saepio Welcomes New Clients

Mon, 17 Jan 2011 13:39 -0600

Boehringer Ingelheim, HNI, Ingenix, Loomis, and Sylvan Learning join Saepio’s growing client list

Kansas City, Mo., January 15, 2011 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, has welcomed five new clients to its growing client base that includes over 200 leading brands. These recent new customers are Boehringer Ingelheim, one of the world’s top pharmaceutical companies; HNI Corporation, the second-largest office furniture manufacturer in the world; Ingenix, a global leader in health information technology and services; The Loomis Agency, an award-winning advertising agency; and Sylvan Learning, the leading provider of tutoring to students of all ages, grades and skill levels.

“We’re excited to add these powerful brands to the Saepio client family,” said John Thomson, president and CEO, Saepio. “We are always honored when marketers trust us to help them manage their brands across their distributed marketing networks.”

Each of these new customers will utilize Saepio’s heralded distributed marketing management technology to empower content versioning and distribution by local marketers, agents, stores and retailers and join a growing client list that depend on Saepio for cross media versioning for email, print, flash, mobile, and micro-site content.

Media Contact
Julie Gasper
(816) 777-2126
jgasper@saepio.com

Saepio Joins SAS at NRF 2011

Thu, 06 Jan 2011 08:00 -0600

Booth will provide educational “real life” solution perspective for corporate marketers, retailers and customers

Kansas City, Mo., January 6, 2011 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, will be an exhibitor at NRF, taking place January 9-11 at the Jacob K. Javits Center in New York City.

In November, Saepio announced the execution of an Alliance agreement with SAS, the leader in customer intelligence software and services, to deliver an end-to-end distributed marketing platform for customers. SAS® Customer Intelligence solution and Saepio’s distributed marketing platform together can deliver a fully automated solution utilizing collected data to create and deliver localized and targeted messages to key customers and prospects in the medium of their choice.

The Saepio booth will provide a real-time view of the Saepio/SAS joint offering in action and its measurable benefits, demonstrating how the technology and analytics impact corporate marketers, local store managers and ultimately the customers to better the overall customer experience while making the entire marketing process more intelligent and streamlined.

“We’re excited to introduce this cutting-edge solution to the retail world,” said John Thomson, president and CEO, Saepio. “We’re giving marketers a chance to take the valuable consumer data that they have historically been gathering and make that data instantly actionable marketing to consumers on a local level – creating sales conversions.”

In its 100th year, the NRF Annual Convention & EXPO is Retail’s BIG Show – a convention and EXPO of more than 18,500 engaged retail professionals from 74 countries. Retail’s BIG Show features educational sessions covering the industry’s most relevant and forward looking. The 175,000 sq. ft. EXPO will be filled with more than 500 solution providers offering state of the art technologies and services.

Saepio and SAS will be located in booth #3165.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Audi, Forrester and Aberdeen Headline Saepio's Marketing Asset Management 101 Webinar Series

Tue, 14 Dec 2010 08:15 -0600

Fall 2010 webinars, available for immediate download, discuss brand identity, brand personalization, compliance, advertising efficiency and cost savings

Kansas City, Mo., December 14, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, has added three webinars from its fall Marketing Asset Management 101 webinar series to its library of online downloadable content. The fall MAM 101 webinars, featuring Mark Dahncke of Audi of America, Chris Houpis of Aberdeen and Suresh Vittal of Forrester Research, provided distributed marketers with information on the best utilization of MAM tools, including how to create targeted marketing campaigns, improve ROI and decrease marketing spending.

Mark Dahncke, Retail Marketing Manager at Audi of America, imparts upon MAM 101 participants his experience with one of the world’s leading names in luxury cars and how it empowers dealerships nation wide to make the most of the marketing capabilities available to them. During the webinar, “Driving Advertising Efficiency and Cost Savings with MAM,” Dahncke explains the difficulty Audi of America initially experienced when coordinating marketing campaigns across a distributed network and the cost savings that ultimately resulted from the implementation of marketing asset management technology. Dahncke details how Audi of America utilizes MAM technology to localize its national campaigns, including planning and deployment processes, and highlights how the technology eliminated costly agency fees.

In the webinar “Brand Identity and Personalization in Distributed Marketing Organizations,” Suresh Vittal, Vice President and Practice Leader, Customer Intelligence at Forrester Research, dives into one of the more complex marketing challenges currently plaguing distributed networks, personalized content delivery. Vittal addresses the concern of protecting brand identity while taking advantage of the growing number of content delivery channels available to distributed marketers. He highlights the fact that consumer behavior has moved marketing to online channels and details the multichannel approach distributed networks are forced to embrace.

Aberdeen’s Chris Houpis, Senior Research Analyst, Marketing Effectiveness, presents on managing marketing compliance and brand consistency across business units and geographies in “Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments.” Aberdeen has found that this is currently a key priority among top-performing companies. Houpis shares recommendations for action and tips for marketing asset management success. In addition to the webinar, Houpis’ research on the topic can be downloaded on the Saepio site at: info.saepio.com/aberdeen-marketing-asset-management.

These webinars and additional information about the Marketing Asset Management 101 webinar series, including upcoming webinars, can be found at: www.MAM101.com.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Saepio Announces Budget Manager Module

Wed, 08 Dec 2010 08:59 -0600

Budget Solution Simplifies Budget Creation and Approval Processes Allowing Marketers to Focus More on Campaign Implementation

Kansas City, Mo., December 8, 2010 – As 2010 draws to a close, marketers across the board are pulling together budgets for the year ahead. As such, they are faced with the challenge of gathering budget data, sharing budgets for approval and some even experience the lack of visibility into budget information across the enterprise. Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced its new budget management tool, Saepio Budget Manager.

The Saepio Budget Manager solution helps marketers overcome the typical challenges of budgeting and forecasting by providing them with an easy-to-use budget dashboard. This online portal includes capabilities to manage multiple budgets and roll-ups regardless of location, as well as out-of-the-box best practice templates that can be customized to meet users’ needs and reporting structures.

Additional functions include:

Budget sharing with the ability to set up access rights for each end user viewing the budget document allowing for seamless edit integration and approvals
Budget creation allowing users to plan marketing budgets, create scenarios and send along for approvals from managers and team members
Track marketing costs including details for who, what, when where and how much of the marketing budget has been utilized to date
Customized budget reporting allowing marketers to move beyond the numbers and provide visibility into marketing spend, based on managers’ preferences

“Our customers are marketers – and they tell us time and time again that they want to spend less time with administrative tasks and more time creating marketing campaigns that encourage customer acquisition,” said John Thomson, CEO and president of Saepio. “Our innovative solution not only allows distributed marketers to do just that, but also better track marketing spend, and ensure that the limited dollars they have are being used in the most effective way possible and that they have a reporting tool that can be shared with all corporate decision makers.”

To learn more about the Saepio Budget Manager solution, visit: www.saepio.com/products/budget-manager.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Saepio Partners with SAS to Provide Intelligent Enterprise Marketing Management for Corporations with Distributed Marketing Networks

Tue, 30 Nov 2010 08:25 -0600

New offering enhances relevancy of localized marketing campaigns

Kansas City, Mo., November 30, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced the execution of an Alliance Agreement with SAS, the leader in customer intelligence software and services, to deliver a new, end-to-end distributed marketing platform for customers. SAS® Customer Intelligence solution and Saepio’s distributed marketing platform together can deliver a fully automated solution to create and deliver localized and targeted messages to key customers and prospects in the medium of their choice.

"We’re excited to work with SAS to help enable corporations to improve how they execute local marketing," said John Thomson, president and CEO of Saepio. "This combination will open the doors for distributed marketers worldwide to effectively deliver highly intelligent and relevant marketing messages that cause customers to act."

The offering will allow joint customers to incorporate Customer Intelligence data directly into the Saepio distributed marketing platform, where dynamic content creation and delivery is automated through all marketing mediums. Customers will also experience the following benefits:

Better brand consistency across a distributed network
Easy and/or automated assembly of locally relevant versions of corporate brand messaging
Speed to market
Streamlined workflow
Cost savings through marketing automation and elimination of redundant tasks
Stronger measurement of local marketer engagement and alignment with corporate marketing initiatives

"Having extensive analytic information on your customers and prospects is a necessity for any successful marketing campaign," said Andy Bober, SAS Director of Customer Intelligence Product Management. "Working with Saepio, our customers will be able to easily synthesize that information, apply local relevance and execute a campaign."

Saepio’s software platform, operating with SAS’s extensive solution portfolio, automates the marketing process from customer intelligence to customer engagement, eliminates redundancy and ensures that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Frost & Sullivan Highlight Customer Use of Saepio in Marketing Asset Management White Paper

Tue, 16 Nov 2010 10:00 -0600

Saepio’s Marketing Asset Management Platform Lauded as Key Tool to Help Marketers Increase ROI through Impactful Campaigns

Kansas City, Mo., November 16, 2010 – Industry analyst firm Frost & Sullivan just released a white paper, entitled “Marketing Asset Management – The Magic Sauce for Marketing Success,” which features Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, and leading tax services provider H&R Block, a Saepio customer.

The white paper, written by Digital Media Industry Analyst Aimee Roberts, takes an in-depth look at the obstacles confronted by marketing organizations as they struggle to increase sales and decrease costs. Additionally, it provides an education for marketers on the value-add benefits that Marketing Asset Management (MAM) brings to marketing organization, such as cost reduction, workflow optimization, revenue generation and brand and message consistency.

“With an increasing array of distribution and business models cropping up, the ability to deliver a consistent and engaging marketing message across multiple channels in the least amount of time while reaching the largest audience necessary is paramount for the success of any marketing organization,” says Roberts. “Saepio is an excellent example of how the MAM vendor community is stepping up to the plate to meet the challenges of a very dynamic marketing environment. The return on investment is no longer a ‘leap of faith’ and is well demonstrated through deployments at some of the most well known companies in the country like H&R Block.”

In the case of H&R Block, through utilizing Saepio’s Marketing Asset Manager, the organization was able to simplify content creation, streamline workflows and align its marketing strategy across multiple offices and channels. In addition, its franchisees felt more at home with the resource, and increased use of localized corporate marketing material by 10 percent in the first few months alone.

“In today’s economic climate, marketing organizations large and small are struggling to do more with less,” said John Thomson, President and CEO of Saepio. “We’re excited to have the opportunity to help marketing organizations do just that through our Saepio technology platform, and also to be able to demonstrate the clear value we bring to a complex organization such as H&R Block.”

Saepio was also included in the recent Frost & Sullivan report, “World Marketing Process Optimization Solutions Market,” released October 12, 2010.

The white paper is available for download at: http://info.saepio.com/frost-marketing-asset- management/.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 49 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit www.frost.com.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Forrester and Audi Partner with Saepio to Provide October Marketing Asset Management 101 Webinar Series

Fri, 15 Oct 2010 08:43 -0600

Free webinars, taking place October 21 and 28, will discuss brand identity, personalization, advertising efficiency and cost savings

Kansas City, Mo., October 15, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today its Marketing Asset Management (MAM) 101 webinar series lineup for October. The free webinars, featuring Suresh Vittal of Forrester Research and Mark Dahncke of Audi of America, will provide distributed marketers with the information they need to utilize MAM tools for creating targeted marketing campaigns that drive customers to action while also improving ROI and decreasing marketing spend.

Additional details and registration information surrounding the free webinars are included below:

Brand Identity and Personalization in Distributed Marketing Organizations
Date: October 21, 12:00-1:00 pm CT
Featured Guest: Suresh Vittal, Vice President and Practice Leader, Customer Intelligence at Forrester Research
Webinar synopsis: Today’s marketers face a complex challenge – how to deliver personalized content that drives optimal consumer behavior. With a growing number of channels available to interact with target audiences, efficiently delivering personalized content becomes increasingly difficult – especially when the need to protect brand identity is considered. In this webinar, Suresh Vittal will discuss the key challenges marketers face, how distributed marketing works, the benefits of managing content efficiently and planning for distributed marketing success.
Registration: Register Now

Driving Advertising Efficiency and Cost Savings with MAM
Date: October 28, 12-1 pm CT
Featured Guest: Mark Dahncke, Retail Marketing Manager at Audi of America
Webinar synopsis: Learn how one of the world’s leading names in luxury cars is saving big money on its advertising campaigns using marketing asset management technology. Mark Dahncke will share how Audi is protecting corporate brand integrity while empowering dealerships across the country to tailor marketing efforts to best suit their local audience. Dahncke will offer insight on how the technology eliminated costly agency fees. In addition, he’ll address the planning and deployment process, which was completed from start to finish in just two months. Finally, he’ll offer a look at exciting features that Audi will be adding in the near future.
Registration: Register Now

Additional information about the Marketing Asset Management 101 webinar series and upcoming webinars can be found at www.MAM101.com.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Saepio Included in Leading Analyst Hype Cycle Report

Thu, 26 Aug 2010 09:42 -0600

Saepio Continues Its Role as a Technology Visionary in the Marketing Resource Management Industry

Kansas City, Mo., August 26, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today that it was included as a sample vendor in the July 2010 Gartner Hype Cycle for CRM Marketing Applications, 2010.

The Hype Cycle for CRM Marketing Applications report focuses on marketing applications and technologies in terms of maturity and user adoption. Saepio was listed as a sample vendor in six different categories in the 2010 report, including: Global, Integrated MRM, MRM: Marketing Fulfillment, MRM on Demand, MRM: Creative Production Management, Brand Management and MRM: Content and Asset Management.

Overall, the report cited the MRM space to be a growing and mature technology category, stating, “Pressure on chief marketing officers (CMOs) by CFOs for accountability, and by CEOs to drive a return to growth, will force marketing organizations to make significant marketing technology investments through year-end 2010.”

“We are pleased to be recognized in a maturing technology category from a top analyst firm,” said John Thomson, president and CEO of Saepio. “Our goal and vision is to deliver MRM and digital asset management tools to distributed marketers and franchises in a way that enhances localized marketing efforts. The future of marketing and marketing tools can be found in companies’ ability to touch their target audience in a personalized, engaging way that drives them to actively participate in the brand.”

To learn more about Saepio and its MRM tools and resources, visit www.saepio.com.

About the Hype Cycle
The Hype Cycle is copyrighted July 29, 2010 by Gartner, Inc. and/its affiliates and is reused with permission. Hype Cycles are graphical representations of the relative maturity of technologies, IT methodologies and management disciplines. They are intended solely as a research tool, and not as a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Social Media Strategy Covered in Third Installment of the Saepio Distributed Marketing Leadership Series

Fri, 23 Jul 2010 08:12 -0600

"Social Marketing Strategies for Distributed Marketing Organizations,” shows distributed marketers how to effectively engage in social media

Kansas City, Mo., July 23, 2010 – Marketers are increasingly turning to social media as an effective channel to market to their target audiences. According to Econsultancy, more than 700,000 local businesses currently have active Facebook accounts, and at the same time, more than 70 percent of the 130 million plus bloggers are organically talking about brands on their blogs. Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, has announced the availability of the third installment of its Distributed Marketing Leadership Series, “Social Media Strategies for Distributed Marketing Organizations,” to educate distributed marketers on how they can benefit from this emerging channel.

The arrival of social media has changed the way distributed marketers do business. The challenge of controlling brand messaging and maintaining brand integrity in the local market has become infinitely larger due to the increase of stakeholders controlling the brand’s story. A distributed marketing organization should be proactively involved in all of its social marketing touch points. While this involves proactively listening to the organization’s social community, it requires highly organized speaking, as well. Additionally, distributed marketers have the added need to ensure that corporate and local marketers are each aware of how they should be participating.

Saepio’s Social Media guide addresses these unique challenges through the following topics including:

What is social marketing?
What role does social marketing play for different types of distributed marketers?
How to use technology efficiently to make social media work for you
The five steps needed to create an effective social media program
How to make social media work for you

“Many organizations feel that they should be participating in social media just because it’s a key buzz word,” said Stephen Tucker, vice president of Saepio. “If there is no effective strategy in place, the initiative is just a waste of time and resources. This booklet will help distributed marketers decide whether a social media approach will work for them, and then outline how to make it an effective key pillar of their marketing program aligned closely with their business goals.”

The free guide can be found at: http://info.saepio.com/distributed-marketing-leadership-series/resources/social-media-strategies/.

To learn more, Jeff Nordstedt, Director of Planned Television Arts Interactive, will be presenting a webinar on August 3 from 12:00 – 1:00 pm CT. To attend this free event, please register here: https://www1.gotomeeting.com/register/393602528.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Volkswagen Drives Engaging Ad Campaigns with Saepio

Tue, 20 Jul 2010 08:58 -0600

Saepio’s Solution Provides Volkswagen Dealers with Customizable Advertising Templates to Ensure Quality Campaigns Across America

Kansas City, Mo., July 20, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today that it has been selected by Volkswagen of America, Inc (VWoA) to provide localized marketing capabilities for its nearly 600 dealers nationwide. VWoA will implement Saepio’s robust ad builder platform to provide corporate approved advertising templates that give dealers the ability to make their own.

VWoA’s aggressive growth plans in the U.S. market are supported by the upcoming launch of the next generation Jetta, Beetle and a new midsize sedan. In order to support this aggressive growth plan, VWoA has revamped its dealer marketing programs. Key elements of these new programs include state-of-the-art marketing asset management and ad builder tools, which give dealers the ability to create traditional and digital advertising assets. VWoA’s implementation of Saepio’s technology will serve as the new backbone of its “VW Ad Lab” and streamline the advertising processes for dealers.

“As we revamped our Ad Lab, we sought a visionary technology partner that not only provides a state of the art tool today, but has the future vision and technology roadmap to continue to provide industry-leading advertisement creating capabilities to grow with us well into the future,” said Steve Neder, General Manager of Retail Marketing at VWoA. “Our enhanced ‘VW Ad Lab’ needs a user interface that our dealers will want to use, and that creates localized ad campaigns on the same level as the national campaigns we are known for. Through our extensive search for a new partner we found Saepio is the only marketing technology provider that can bring us that result.”

In addition to localizing ad campaigns, each dealer will be able to quickly edit and update corporate print, TV, radio, digital, direct marketing and experiential marketing assets. The opportunity to quickly customize ads gives dealers the ability to quickly turn around last minute advertising opportunities in local advertising mediums.

“We look forward to working so closely with an iconic company, Volkswagen, to help grow its operation,” said John Thomson, CEO and president of Saepio. “Volkswagen is a true marketing visionary, and we’re excited to be its partner as it enters new channels and creates new experiences for its customers.”

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the New Beetle, New Beetle convertible, Golf, GTI, Jetta, Jetta SportWagen, Passat, Passat wagon, Eos, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagen models come standard-equipped with Electronic Stabilization Program. This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at vw.com or www.media.vw.com to learn more.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Wild Birds Unlimited Takes Flight with Saepio

Tue, 15 Jun 2010 08:55 -0600

America’s Largest Bird Feeding and Nature Specialty Store Franchise Looks to Saepio to Customize and Localize Its Marketing Materials in Record Time

Kansas City, Mo., June 15, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today that it has been selected by Wild Birds Unlimited to power marketing materials for all 270 of its franchises. Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with locations throughout the United States and Canada.

According to the 2006 Department of Interior’s National Survey of Fishing, Hunting and Wildlife-Associated Recreation, more than 53 million enjoy feeding wild birds, making it the second most popular hobby next to gardening. However, bird feeding is quite unlike other recreational activities due to its regional and even localized nature - making marketing more complex.

“While migratory patterns of birds can often be predicted, there is an element of unpredictability in bird feeding,” said Pat Perkinson, Vice President of Retail Operations, Wild Birds Unlimited. “Just as our franchisees create customized solutions for their customers’ bird feeding needs, we create a national marketing campaign each month that our store owners customize for their local birds.”

Wild Birds Unlimited utilizes Saepio to bring together marketing efforts of its corporate marketers and franchisees, allowing franchisees to customize marketing collateral and introduce local market relevancy. These collateral pieces include press releases, postcards, monthly flyers and newsletters, newspaper ads and broadcast scripts.

“Wild Birds Unlimited is a perfect example of the power of Saepio, as there are likely times when each of its 270 franchises has different marketing needs,” said Stephen Tucker, Vice President at Saepio. “Instead of having each franchisee build its own local marketing campaigns from scratch, they are given pre-approved building blocks that they can choose from to customize materials specific to their needs – ensuring consistency and relevance for all franchises – while also increasing speed to market.”

Saepio’s technology platform allows franchise marketers like Wild Birds Unlimited to build and customize pre-approved marketing collateral in minutes. Its marketing asset management (MAM) based platform is centrally hosted, allowing each franchisee to access the technology and utilize it for its marketing efforts, as well as scalable, so new franchisees can be added with ease as the organization grows.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Unica Announces Alliance with Saepio

Wed, 19 May 2010 14:59 -0600

Companies to provide marketers with broader and richer set of marketing asset management capabilities

Waltham, MA & Orlando, Unica Marketing Innovation Summit – May 18, 2010 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced an alliance with Saepio, a best-of-breed provider of distributed marketing management solutions. Together, Saepio and Unica will provide marketers with a deeper set of interactive marketing capabilities with bolstered ability to create, distribute, and customize marketing assets across marketing channels while maintaining brand and message consistency.

The two companies will work together to satisfy the needs of a variety of marketing organizations across diverse industries. Together, they will enable: - Banking and insurance companies to let branches and field agents execute their own localized marketing campaigns with localized marketing materials within frameworks set at corporate headquarters - Retailers to balance central oversight with local empowerment in the production of localized or regional circulars and flyers - Telecommunications companies to automate the presentation of personalized messages on their web sites using dynamic creative styles - Travel and hospitality providers to execute outbound campaigns to prospective travelers through a variety of channels with messages automatically and consistently personalized for each recipient regardless of channel

“We welcome the opportunity to partner with Unica; together we can help marketers better manage their marketing assets, and in particular, provide more asset customization, localization, and personalization options to Unica customers with distributed marketing teams,” said John Thomson, president and CEO, Saepio. “Combined, our solutions will greatly increase the effectiveness of our customers’ marketing efforts.”

“Unica and Saepio’s products are highly complementary,” said Elana Anderson, director of products, Unica. “We’re excited about working with Saepio, a best-of-breed provider of distributed marketing technology, on both marketing and product integration. We know our customers will benefit greatly from this collaboration.”

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Contacts:
Dan Ring
Unica
(781) 487-8641
dring@unica.com

Joseph Tateoka
Saepio
(312) 329-3971
tateokaj@ruderfinn.com