Saepio

Saepio Positioned in the Gartner Magic Quadrant for Marketing Resource Management (MRM)

Fri, 26 Feb 2010 12:27 -0600

Kansas City, Mo., February 26, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced it has been positioned by Gartner, Inc. in the Niche quadrant of the “Magic Quadrant for Marketing Resource Management (MRM).” Gartner predicts growth in the MRM market over the next year, citing “an increased focus on marketing costs and the financial management of marketing, the difficulty justifying marketing budgets, the desire to measure all marketing initiatives, the need to achieve a faster time to market, reduced resources (budget and people), the focus on reducing marketing waste and the need to balance corporate versus local marketing control” as the key factors.

Saepio’s powerful and easy to use software platform, built with marketing asset management (MAM) technology at its core, houses all customizable assets and serves as a foundation for engaging customers on a local level, supporting all currencies, languages and cultures. Its marketing fulfillment capabilities and ability to localize marketing materials were specifically cited in the report as key attributes of the platform.

“We are excited to be recognized, for the second consecutive year, in the MRM Magic Quadrant,” said John Thomson, President and CEO of Saepio. “As Saepio’s primary focus is on Distributed Marketing Management, we are encouraged that Gartner sees the impactful value our technology brings to an MRM deployment. This reinforces the direction in which we are evolving the Saepio platform.”

About the Magic Quadrant
The Magic Quadrant is copyrighted February 19, 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Saepio
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

Media Contact
Joseph Tateoka
(312) 329-3971
saepio@ruderfinn.com

Saepio and Kansas State University Team Up to Create Segment Specific Social Media Recommendations

Wed, 24 Feb 2010 13:20 -0600

Local Students Researching Trends and Preferences of Saepio Customers as part of Graduate Program

Kansas City, MO – February 24, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced that it is working closely with Kansas State University’s (KSU) Masters of Business Administration (MBA) capstone class to research and categorize successful social media strategies for distributed marketers based on varying customer service models. The relationship will result in recommended social media strategies and tactics Saepio customers can employ at the corporate level to encourage yet control brand messaging via social media at the local market level.

Saepio, a member of the Marketing Advisory Board for KSU, is providing MBA students with hands on experience through researching its client base to provide insightful social media recommendations. For the next two months, the KSU team will be conducting a deep dive into online and offline customer relations programs being utilized by Saepio customers and extracting potential social media CRM approaches. Findings will be segmented based on customers with similar overall CRM approaches. The students will present their findings to Saepio’s marketing team at the end of April and will follow with a presentation to select clients.

“For MBA students, the best way to learn about solving real-world business problems is through hands-on experience,” said Dr. Swilley, Assistant Professor of KSU’s Marketing Department and MBA faculty advisor. “It is a great and unique opportunity to work with Saepio’s broad range of customers representing some of the world’s largest brands. Through this experience, our students will have an opportunity to research and provide insights into social media trends throughout various franchises and markets, experience that will certainly be applied in their future professions.”

“We are excited for this opportunity to partner with KSU’s MBA program and for the energy that its students bring to this project,” said Stephen Tucker, Vice President at Saepio. “The outcomes from their research will provide our customers with tried and true social media recommendations that can be easily applied to marketing efforts. Saepio is thrilled to be able to contribute to the growth of KSU students’ education.”

Media Contact
Joseph Tateoka
(312) 329-3971
saepio@ruderfinn.com

Leading Independent Firm Emphasizes Importance of Distributed Marketing Management Technology

Mon, 01 Feb 2010 09:40 -0600

Saepio Cited as Key Solution Based on Functionality, Strength and Depth

Kansas City, Kan., February 1, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, was highlighted in a report by independent analyst firm Forrester Research, Inc. entitled How Technology Supports Distributed Marketing Organizations (January 2010). The report underscores the importance of technology that addresses the unique challenges of distributed marketing organizations to empower cohesive and engaging brand communications.

The newly released report addresses the increasing importance for distributed marketing organizations to manage the enlarged complexity associated with today’s expanding brands, regions and channels and the resulting challenges of maintaining brand consistency, speed-to-market and program ownership. In addition to companies specific to this category, the report addresses “any marketing group that manages communications across brands, regions, and channels faces many of the same challenges.”

Forrester includes a call to action to marketers to utilize technology platforms to manage marketing assets, campaigns and processes. It states that “marketers can no longer retro-fit generic marketing software or apply manual processes to fix the problems. Enter an emerging category of marketing software we call distributed marketing management.”

Saepio is positioned in the report as a platform that “delivers strong marketing and digital asset management, supports complex workflow and rules management and offers multiple output management options for the local marketer.” Saepio’s marketing technology platform is built specifically for companies with distributed and multi-faceted marketing channels. The platform creates a balance between local and corporate marketers resulting in the preservation of brand consistency throughout the entire global and distributed network while still allowing local marketers to create engaging market-relevant content.

“The fact that Forrester, a true thought leader, is emphasizing the significance of distributed marketing management technology demonstrates the necessity for organizations to implement and utilize technology such as Saepio’s platform,” said John Thomson, President and CEO of Saepio. “As companies continue to become increasingly global and regulations and channels become more complex, distributed marketing management will become even more vital to the value and strength of all brands.”

About Saepio Technologies

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

About Forrester Research, Inc.

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.

For more information, visit www.forrester.com.

More Information
Joseph Tateoka
(312) 329-3971
saepio@ruderfinn.com

Saepio Technologies Introduces Kent Galley as Chief Financial Officer

Wed, 30 Jan 2008 22:10 -0600

Experienced Business and Technology Entrepreneur Set to Continue Saepio’s Success

Kansas City, Missouri – (1/30/2008) – Saepio Technologies, the leading provider of simple-to-use yet powerful marketing asset management solutions for managing, distributing and customizing marketing assets, announced today that Kent Galley has been chosen to serve as the company’s CFO.

“We’re happy to have Kent as a member of the Saepio team. The fact that he not only has the accounting, finance and legal knowledge the position requires, but also has extensive experience with business development makes him an asset to Saepio in many ways,” said John Thomson, Saepio president and CEO.

Galley has extensive knowledge in the technology field through eight years of experience in e-commerce business development. He formed High Yield Enterprises, LLC., a company focusing on providing virtual inventory to the gaming industry, five years ago. Galley has been responsible for all the accounting, finance, marketing, human resource and legal functions of the company since its inception. He has also spent eleven years teaching law, economics, critical thinking and accounting to graduate MBA and MSM students at several local universities.

Galley served six years in the United States Air Force and has undergraduate degrees in Accounting and Business from Baker University and a Juris Doctorate from Washburn University.

BMW Motorcycles' Kuykendall to Speak at Henry Stewart Conference

Mon, 03 Mar 2008 22:09 -0600

Kansas City, Missouri – (3/03/2008) – Laurence Kuykendall, brand event and marketing manager with BMW Motorcycles – North America, has been announced as a speaker at the Henry Stewart Conference, Monday, May 12, 2008 in New York.

Kuykendall will be addressing how BMW Motorcycles North America uses marketing asset management technologies to help ensure brand integrity across BMW’s 142-dealer network in North America. He will cover how BMW Motorcycles utilizes each of the components of marketing asset management–digital asset management, collateral customization and marketing automation–in its support of the dealer network. He will also address how adopting marketing asset management technology has saved time and costs and how it has enabled each dealership to become its own mini ad agency by using pre-approved, yet customizable materials.

BMW Motorcycles uses Agilis Marketing Asset Manager from Saepio Technologies, Inc. technology to power its dealer solution.

For more information on the Henry Stewart – New York conference, visit www.damusers.com.

Saepio Technologies Named "Cool Vendor" by Leading Analyst Firm

Sat, 03 May 2008 22:08 -0600

Vendors selected for the “Cool Vendor report” are innovative, impactful and intriguing

Kansas City, Missouri – (04/03/2008) – Saepio Technologies has been included in the list of “Cool Vendors” in the "CRM Marketing and Analytics, 2008 report” report by Gartner, Inc.

Saepio was listed in the Gartner Report, which states that “The four vendors in this research are innovative and provide competencies that support marketing and analytics. These vendors offer unique capabilities that enable companies to convert leads into revenue opportunities, provide a virtual marketing experience, and improve marketing tracking and brand control.”

“We are extremely pleased that Gartner recognizes Saepio in this report,” said John Thomson, Saepio’s president and CEO. “On a daily basis, we see the significant impact our solutions have on lowering the cost of and improving the effectiveness of the marketing organizations of the largest companies in the world. To have Gartner recognize us as an industry leader is tremendously rewarding.”

Saepio Technologies provides simple-to-use yet profoundly powerful Marketing Asset Management solutions for the companies it serves. Marketing asset management combines digital asset management, collateral customization and marketing automation technologies in one, easy-to-use marketing storefront interface to improve brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

Saepio Technologies Signs Liberty Tax and Dwyer Group as New Clients

Fri, 27 Jun 2008 22:07 -0600

Franchise groups will use Saepio Marketing Asset Management (MAM) solution to manage digital assets, customize collateral and automate marketing processes

Kansas City, Missouri – (06/24/2008) – Saepio Technologies, the leading provider of technology that makes distributed marketing effective, engaging and easy, recently added two top franchisors to its growing list of franchise clients. Liberty Tax and the Dwyer Group will all begin using Saepio’s Marketing Asset Management (MAM) technology to enhance brand compliance while empowering franchisees to create customized versions of marketing collateral relevant to their local market.

“Saepio is pleased to add Liberty Tax and Dwyer Group to the list of powerful brands that use our MAM solutions to power their marketing portals,” said John Thomson, Saepio president and CEO. “We look forward to helping them provide a better, easier and more cost effective way for franchisees to produce the marketing deliverables they need.” The Saepio solution offers a one-stop shop for marketing activities by creating a central repository for brand assets, managing how those assets are used and delivering targeted content to customers in real time.

Saepio was recently named a Gartner “Cool Vendor.” The report states that “The four vendors in this research are innovative and provide competencies that support marketing and analytics. These vendors offer unique capabilities that enable companies to convert leads into revenue opportunities, provide a virtual marketing experience, and improve marketing tracking and brand control.”

Saepio solutions power the marketing portals of a wide array of the world’s most successful franchises including: Two Men and a Truck, Curves, Cartridge World, Great Harvest Bread Company, Home Instead Senior Care, Hooligan's, Lady of America, Papa Murphy’s, U-Save Auto Rental, Valvoline Instant Oil Change Centers and many more.

Saepio Technologies Announces Agreement with Alfresco Software

Fri, 27 Jun 2008 22:07 -0600

Alfresco Software's enterprise content technology to be imbedded within Saepio MarketPort™ enterprise marketing management solution

Kansas City, Missouri – (06/24/2008) – Saepio Technologies has selected Alfresco Software to provide enterprise content management functionality to customers utilizing Saepio’s new enterprise marketing management technology, MarketPort.

“The addition of Alfresco software to Saepio MarketPort will help our customers more effectively create personalized, real-time and engaging marketing communications for their customers and prospects,” notes John Thomson, Saepio president. “Alfresco represents some of the most current thinking in enterprise content technology. We believe this technology will serve our customers well in the months and years to come.”

Current Saepio technology provides simple-to-use yet profoundly powerful Marketing Asset Management software solutions for the companies it serves. Marketing asset management combines digital asset management, collateral customization and marketing automation technologies in one, easy-to-use marketing storefront interface to improve brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.

With the release of MarketPort in late 2008, Saepio’s marketing asset management capabilities will be augmented to include campaign management and other marketing resource management workflow technologies, customer on-boarding technologies and enhanced corporate-to-field internal communication. Additionally, current Saepio digital asset management functionality will be upgraded to fully integrated Alfresco enterprise content management.

“Saepio has long been at the forefront of delivering effective solutions to distributed marketing organizations,” Thomson continues, “and MarketPort continues this tradition. Today’s consumers want to be engaged with marketing messages on their timelines and terms, not interrupted by corporate marketers on the marketers terms or timelines. MarketPort, with Alfresco playing a key role, delivers precisely that functionality.”

While Saepio MarketPort is slated for release later this year, free-standing enterprise content management solutions based on Alfresco technology are currently being implemented by Saepio.

Craig Ferril Joins Saepio as Vice President of Software Engineering

Fri, 18 Jul 2008 22:06 -0600

Accomplished software engineering leader to direct company’s technology growth

Kansas City, Missouri – (07/18/2008) – Saepio Technologies, the leading provider of simple-to-use yet powerful marketing asset management solutions for managing, distributing and customizing marketing assets, announced today that Craig Ferril has joined the organization as Vice President of Software Engineering.

“Craig has a diverse background that covers many areas of software engineering,” said John Thomson, Saepio president and CEO. “We’re excited for him to share his experience and become an integral part of Saepio’s future growth and development.”

Craig brings over a decade of software engineering leadership experience, a broad technology skill set and a proven record of leading software engineering teams that deliver innovative technology solutions to solve challenging real-world business problems. In his recent role as an IT leadership and technical architecture consultant, Craig contributed technical leadership to business-critical initiatives for a lineup of companies, including AMC Theatres, Zurich and H&R Block. Prior to his work as a consultant, Craig served as senior technical architect and manager of software development at XenoTech, LLC, where he built the software development department, established the department's development processes and worked with department managers and executives to build long-reaching technology roadmaps that aligned technology with key business objectives to create competitive advantages. Craig has a Bachelor of Science degree from the University of Missouri in Computer Science.

“Saepio is at the forefront of creating technologies that make it easier for companies to manage their marketing efforts,” Ferril said. “Being involved with a market leader that invests in innovative technologies and working towards the release of Saepio MarketPort, a portal-based platform to help distributed and corporate marketers collaborate, plan and manage all marketing efforts, is something I look forward to.”

Saepio Technologies Bolsters Sales Team

Thu, 31 Jul 2008 22:05 -0600

Experienced technology veterans bring expanded capabilities to Saepio during a period of high growth demands

Kansas City, Mo. - (7/30/08) - Saepio Technologies, the leading provider of simple-to-use yet powerful solutions for managing, distributing and customizing marketing assets, has announced that two senior level sales executives have joined the company to support its rapid growth and new business demands.

Jason Reid joins Saepio as Director of Business Development after more than six years at Cerner Corporation where he excelled in sales leadership and managing strategic sales initiatives for a large number of Cerner’s Midwest clients. At Cerner, Reid worked directly with C-level executives at large hospitals and extensive healthcare organizations on sales of software and services. Prior to joining Cerner, Reid worked in IT consulting and telecom procurement.

“Saepio’s current and upcoming solutions raise the bar for the competition in the Marketing Asset Management arena,” Reid notes. “It is an exciting time to be at Saepio and I look forward to helping drive execution of the company’s vision.” Senior Account Executive Scott Gaither rejoins Saepio after a short hiatus. Gaither brings more than 10 years of experience in C-level sales to both business-to-business and business-to-consumer organizations. During Gaither’s earlier term at Saepio, he was responsible for securing numerous top brand name clients. Before returning to Saepio, Gaither – a former professional soccer player who played for the Kansas City Comets and Kansas City Attack - managed a rapidly growing franchise company in the children’s health and fitness industry.

“I am extremely pleased to be back at Saepio,” Gaither says. “My time away from Saepio helped me further appreciate the value Saepio products deliver to companies with distributed marketing needs. Saepio is the clear leader in Marketing Asset Management technology and can make a profound difference for the companies it serves.” In spite of the slow national economy which often curbs marketing and advertising expenditures, Saepio has experienced rapid growth throughout the past 12 months. The addition of Reid and Gaither will only serve to accelerate that growth, observes John Thomson, Saepio’s president and chief executive officer.

“Saepio is rapidly gaining recognition for our Marketing Asset Management platform and the value it provides corporate marketers,” Thomson notes. “Individuals like Jason and Scott are key resources for corporate marketers looking to solve real issues and position their companies for long-term success. We are thrilled to have these two highly talented individuals on our team.”

Earlier this year, Saepio was named a "Cool Vendor" by leading analyst firm Gartner for its technology solutions. “Best-of-breed technology and a strong group of talented people are at the heart of the recognition Saepio is receiving,” said Thomson. “When you mix talented people with strong revenue growth and an innovative strategic direction, the outcome is a bright future ahead.”

Saepio Technologies names Colin Ashby Vice President - Sales

Mon, 15 Sep 2008 22:04 -0600

Kansas City, Missouri – (9/15/2008) – Saepio Technologies has named Colin Ashby as Vice President for Sales. Ashby, who has held numerous sales leadership positions, will lead Saepio’s North American and EMEA sales teams. “Colin’s sales leadership experience will help ensure prospective Saepio clients receive outstanding support as they review Saepio solutions,” notes John Thomson, Saepio president. “Throughout his career, Colin has consistently demonstrated the ability to lead sales teams that design effective solutions for their clients.”

Ashby brings nearly 20 years of sales and sales leadership to Saepio. Previous sales management engagements include Stereotaxis, a medical device manufacturer; Cerner Corporation, a medical software technology provider; and Camtronics Medical Systems.

“I’m very excited about the opportunity to lead a team that will bring marketing asset management technology to corporate marketers,” Ashby says. “When your technology provides the kind of profound benefits for customers that marketing asset management does, it is very rewarding to see your customers benefit from the work you’ve done on their behalf. This is a very exciting time at Saepio. Because of our success in helping our clients solve tough problems, we are in a position to not only grow our sales team but to recruit and hire the top industry talent available.”

Saepio President Authors Section of New Booklet on Essential Technologies for CMOs

Thu, 04 Dec 2008 22:04 -0600

KANSAS CITY, MO – (12/2/08) – Saepio Technologies President John Thomson is among the industry authorities featured as authors in a just released publication by Henry Stewart Events.

The publication, Henry Stewart Occasional Paper: Enterprise Marketing Management, provides a primer on the essential technologies chief marketing officers (CMOs) need as part of an enterprise marketing management strategy. Industry thought leaders from MarketSphere, Acxiom, Teradata, Unica, Saepio and Silverpop are published in the booklet, which is forwarded by Dave Sutton, author of Enterprise Marketing Management: The New Science of Marketing.

Thomson’s paper, Marketing Asset Management: Making assets actionable and engaging, describes the foundational role that marketing asset management plays in an enterprise marketing management strategy. Marketing asset management combines digital asset management, collateral customization and marketing process automation into a single, easy-to-use marketing storefront interface to improve brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers. Marketing asset management ingests content from marketing resource management, CRM and data warehousing technologies and outputs one-to-few and one-to-one marketing materials across a distributed marketing environment that are brand compliant and consistent with corporate messaging.

“Marketing professionals are facing many new challenges today that only a comprehensive approach to enterprise marketing technologies can solve,” Thomson notes. “This collection from Henry Stewart does an outstanding job of introducing the technologies marketers will find most valuable. I am honored to be a part of it.” Complimentary copies of Henry Stewart Occasional Paper: Enterprise Marketing Management are available from Saepio Technologies at http://www.saepio.com/resources/henry-stewart.

For more information, contact Saepio at 877-468-7613 or by email at info@saepio.com.

Saepio Technologies Featured in Mike on America CNBC Segment

Tue, 06 Jan 2009 22:03 -0600

Segment focuses on Saepio’s ability to help marketers save money and preserve brand integrity

Kansas City, Missouri – (01/06/09) – Saepio Technologies’ solutions for corporations with distributed marketing networks was featured on a recent Mike on America segment during CNBC’s Power Lunch program.

The segment, which aired on December 31, 2008, highlights the benefits that Saepio provides for companies focused not only on improving marketing success through local customization and better brand integrity, but also achieving cost savings while marketing and advertising budgets are cut.

“We’re never asking anybody to buy our technology because it’s really cool…at the end of the day, we can show people real hard dollar savings,” said John Thomson, Saepio’s president and CEO.

Host Mike Hegedus visited with Saepio client Cartridge World to understand how the company’s online marketing portal has helped their corporate marketing staff of three to support otherwise costly and time-consuming localization requests from the franchise’s 1,650 global outlets.

The segment can be viewed on the CNBC website.

Saepio Named to Magic Quadrant Report

Thu, 12 Feb 2009 22:03 -0600

SAEPIO NAMED TO MAGIC QUADRANT REPORT FOR MARKETING RESOURCE MANAGEMENT

Evaluation Based on Completeness of Vision and Ability to Execute

Kansas City, Missouri – (02/12/09) – Saepio Technologies, a leading provider of marketing asset management technology, today announced it has been included by Gartner, Inc. in the 2009 ‘Magic Quadrant for Marketing Resource Management’ report.

“We are honored to be included in this report and consider it validation of the many benefits our technology provides our clients,” said John Thomson, chairman and CEO of Saepio Technologies. “At the same time, we consider current Saepio technology just the starting point in our vision to build and deliver world-class marketing automation solutions. With the upcoming launch of Saepio MarketPort, we will deliver a truly revolutionary solution that will change the face of the enterprise marketing management technology landscape and further enhance our MRM functionality.”

Saepio’s marketing asset management technology combines digital asset management, collateral customization and marketing process automation. The software enables corporate marketers to streamline workflow, reduce costs and maintain full brand control while giving their distributed marketing force (e.g., branch offices, dealerships, franchises, agencies, and VARs) the ability to assemble a locally relevant message to the right person at the right time. More than 200 organizations, including many of the world’s most powerful brands, currently use marketing asset management solutions from Saepio. Marketing leaders that have already adopted Saepio solutions include BMW, Chevron, CVS, NCAA, Discover, Sprint, Sonic, United Agri Products, Mutual of Omaha, Great Harvest Bread, Deluxe Corporation, Bentley Motors, ACDelco, The Dwyer Group, The Salvation Army, Easter Seals, Omni Hotels, Houlihan’s, Electrolux, Two Men and a Truck, York, Cartridge World, Hospital Corporation of America (HCA), Nestle, Valvoline and more.

About the Magic Quadrant

The Magic Quadrant is copyrighted February 9, 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Saepio Sponsors Resources for CMOs

Wed, 04 Mar 2009 22:02 -0600

Information helps companies reduce marketing waste, drive revenue and protect branding

Kansas City, Mo. – (3/3/09) – Marketing asset management provider Saepio Technologies is helping CMOs and other marketing leaders find ways to stretch advertising dollars during tough economic times. The company is making balanced publications on cost-saving technical resources available at a price today’s marketing budgets need… FREE. “These are challenging times for corporate marketers,” notes John Thomson, Saepio CEO. “Marketing budgets have been cut, yet companies need marketers to perform as never before.”

The resources, most of which are available through Saepio’s website, focus on the use of marketing automation and other enterprise marketing management platform technologies as cost-reduction and revenue-creation enablers. The free resources are:

Best Marketing Practices for Recessionary Times – This Aberdeen Research report looks at how best practice companies have implemented marketing technologies to drive costs out of marketing workflow and sustain investments in customer/prospect communication.

Henry Stewart Occasional Paper: Enterprise Marketing Management. This straightforward book provides an overview for each of the key components of an enterprise marketing platform strategy. Many chapters include real-world case studies on cost reduction.

MAM101 webinar series – This ongoing and on-demand series provides educational and case study information on Marketing Asset Management technology and its role in cost savings, revenue generation, brand control and customer engagement. MAM101’s Spring 2009 Edition features presentations on the basics of marketing asset management and enterprise marketing platforms by Suresh Vittal of Forrester Research and a marketing asset management case study by Lane Fields of Sonic Drive-Ins.

In addition, a Saepio-sponsored briefing on how to start implementing an enterprise marketing technology strategy – Enterprise Marketing Management 2009 — will be held on Wednesday, May 20, 2009 in New York City. While the other resources listed are available at no cost, there is a fee for this event. However, a courtesy discount code from Saepio is available at the Saepio website.

“We hope today’s marketing leaders find these resources insightful and beneficial,” notes Thomson. “Saepio has always focused on bringing efficiency and effectiveness to marketing processes. Now that this is more important than ever, we want to make sure marketing leaders have exposure to all the tools they need to succeed in recessionary times.” The free CMO Resources can be accessed at www.saepio.com/CMO. Registration for the May 20th briefing in New York City can also be accessed via the Saepio website.

Saepio Tackles Pesky Resizing Needs

Fri, 10 Apr 2009 22:01 -0600

(Kansas City, MO) – Ad resizing, whether for print or online, can be a frustrating and costly process. When publications demand different ad dimensions, corporate marketers have little choice but to engage their agency or internal staff to adjust the ads to fit. Multiply that across publications and markets and costs and time requirements add up quickly.

That’s not the case, however, for customers of Saepio Technologies, an enterprise marketing management software provider based in Kansas City. Using Saepio’s Marketing Asset Manager software, corporate marketers simply enter the dimensions of the ad and press enter. A very sophisticated resizing algorithm immediately engages and a perfectly resized ad is immediately rendered.

“People routinely say, ‘Wow, I can’t believe it just did that’ when they first see an ad resized,” notes Rich Dunklee, director of product management at Saepio. “Anyone who has had to resize ads or manage the process immediately understands the power of this feature.”

Customers of Saepio have been using resizing technology for several years, Dunklee notes. The technology draws on unique virtual cropping tools to ensure that the focal point of images is retained and on sophisticated software design to ensure that graphic standards are maintained. Designers can also create preset resizing options or can set minimum and maximum allowable resizing changes.

According to Dunklee, nearly every Saepio client utilizes resizing technology and nearly all report significant cost savings from this feature. “Newspaper ads are obviously one of the most commonly resized items,” Dunklee states. “However, we are also seeing an increasing use of resizing for web banner ads. The technology works the same no matter what medium is involved.”

A recent application of resizing technology at Saepio is for mobile advertising. This soon-to-be –released technology enables an ad to automatically resize to fit the dimensions of a mobile phone screen. “If you’ve ever stepped back and observed how many different mobile phone screen sizes there are, you can quickly understand the value of this application,” Dunklee observes.

More information about Saepio ad resizing capabilities is available at www.saepio.com or by calling the company at 877-468-7613 toll free or 816-777-2100 internationally.

Saepio Fast Implementation Delivers Quick ROMI

Wed, 27 May 2009 22:00 -0600

SAEPIO TECHNOLOGIES’ SUCCESS MODEL DELIVERS QUICK ROI AND FAST IMPLEMENTATION FOR COMPANIES DEPLOYING MARKETING ASSET MANAGEMENT TECHNOLOGY

Event-based Success Model has been refined through more than 200 implementations for many of the world’s most respected brands

KANSAS CITY, MO – (5/27/09) – Saepio Technologies is helping corporations and organizations with a rapid implementation and fast return on investment (ROI) of Marketing Asset Management Technology.

“In today’s business environment, we have to show results quickly,” said Eric Siley, vice president of client services for Saepio Technologies. “We don’t have a year to implement a system and show a positive ROI. Our clients need to start saving money and gaining efficiencies within one business quarter.”

Saepio Professional Services has refined its Success Model through more than 200 implementations of Saepio Marketing Asset Management technology, which is designed to drive cost out of advertising. The software enables corporate marketers to maintain full brand control while giving their distributed marketing force (e.g., branch offices, dealerships, franchises, agencies, and VARs) the ability to send the right message to the right person at the right time. The Saepio Success Model merges the rigor of sound IT project management with the creative collaboration that marketing professionals demand, allowing clients to begin achieving the benefits of a Marketing Asset Management system as quickly as possible. The event-based Success Model allows clients to focus on key build events and decisions in a compressed format so they always know the status of the implementation.

In most cases, Saepio can complete the implementation process in 30-45 days. For example, in April, Saepio launched a Fortune 50 client within 31 days of project kickoff. To complement the Success Model, a team of experienced graphic designers and artists teach clients and agencies how to use Saepio’s web-based tools during the implementation process. This ensures they are prepared to immediately use the system.

“No one can do a quality implementation and provide a brand-compliant and brand-extending Marketing Asset Management system more quickly and more thoroughly than Saepio,” said Siley. “The majority of our clients are choosing to keep Saepio Professional Services engaged over the long term – not because they “have to,” but because they see a substantial return on their investment by partnering with the company that actually designed the software.” More than 200 leading brands use Marketing Asset Management systems powered by Saepio. This includes every tenth company on the Interbrand Best Global Brands list; every seventh company in the Fortune 100 ranking; and one out of every six franchisors named to Franchise Times’ Top 200.

Saepio Included in Gartner Hype Cycle Report

Tue, 01 Sep 2009 11:22 -0600

Marketing technology provider included in Global, Integrated MRM; MRM: Marketing Fulfillment; MRM on Demand; MRM: Creative Production Management; Brand Management; and MRM: Content and Asset Management areas.

KANSAS CITY, MO – (9/1/09) – Saepio Technologies has been included as a sample vendor in the recently released Gartner Hype Cycle Report for CRM Marketing Applications Research. Saepio is a leading provider of software and solutions that maximize brand effectiveness for organizations with distributed marketing networks.

Hype cycles are graphical representations of the relative maturity of technologies, IT methodologies and management disciplines. Saepio is at multiple stages of the hype cycle; its software was mentioned as a sample vendor in multiple sections of the report: the Global, Integrated MRM; MRM: Marketing Fulfillment; MRM on Demand; MRM: Creative Production Management; Brand Management; and MRM: Content and Asset Management.

“The fact that Saepio was mentioned in six areas of this Hype Cycle report validates the breadth of impact of our solutions,” said John Thomson, Saepio president and CEO. “While Gartner did not include Saepio as a sample EMM vendor, a product release this fall adds this capability and further demonstrates ongoing innovation of our technology.” Saepio’s Marketing Asset Management software enables corporate marketing managers who manage distributed marketers (e.g., branch offices, chain retail stores, authorized dealer networks, franchises, agencies, and VAR networks) to be brand compliant, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.

More than 200 leading brands use Marketing Asset Management systems powered by Saepio. This includes every tenth company on the Interbrand Best Global Brands list; every seventh company in the Fortune 100 ranking; and one out of every six franchisors named to Franchise Times’ Top 200.

“On a daily basis, we see the significant impact Saepio software has in helping many of the largest brands in the world improve marketing effectiveness and lower costs,” Thomson said.

“This is an important report that can help CMOs, marketing VPs and other stakeholders understand the maturity, adoption rates and benefits of marketing technologies. We are pleased that our technology was included by leading analyst firm Gartner, Inc.”

The Gartner Hype Cycle Report for CRM Marketing Applications Research is authored by various Gartner analysts that have a primary focus on marketing applications and technologies. The full Gartner report is available upon request from Saepio Technologies at www.saepio.com.

About the Gartner Hype Cycle

The Hype Cycle is copyrighted July 21, 2009 by Gartner, Inc. and/its affiliates and is reused with permission. Hype Cycles are graphical representations of the relative maturity of technologies, IT methodologies and management disciplines. They are intended solely as a research tool, and not as a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

ECM Leader Joins Saepio Exec Team

Fri, 16 Oct 2009 11:21 -0600

Saepio Appoints Rick Macartney as Vice President of Client Services
15-year enterprise content management veteran to lead client implementation and custom solutions delivery processes for leading EMM provider.

KANSAS CITY, MO – (10/15/09) – Saepio, a leading provider of enterprise marketing management (EMM) software and solutions that maximize brand effectiveness for organizations with distributed marketing networks, announced today the appointment of Rick Macartney as vice president of client services. Macartney brings more than 25 years combined experience in the design, engineering, implementation and delivery of projects in customer relationship management, knowledge management, content management and database management.

“My primary focus is on ensuring that the Saepio client experience is an outstanding one, during the implementation process and beyond,” Macartney said.

Prior to joining Saepio, Macartney was director of enterprise content management professional services for Crown Partners. A member of the executive team, his responsibilities included all business-related activities for the Platform and Enterprise Content Solutions (ECS) practices.

Macartney’s background also includes senior positions at Cerner where he managed support for all client and associate learning activities. He held senior management positions at both Burnstand and Digital Lighthouse, where he managed professional services. Macartney began his career as a software engineer at Sperry and later GE Aerospace.

“Rick’s core competencies position him to make an immediate and positive impact on the delivery of Saepio professional services,” said John Thomson, Saepio president and CEO. “Not only will his experience help our clients fully leverage the power of Saepio’s market-leading EMM software, it will ensure that they benefit from the extensive knowledge of our professional services team.”

More than 200 leading brands use EMM systems powered by Saepio. This includes every tenth company on the Interbrand Best Global Brands list; every seventh company in the Fortune 100 ranking; and one out of every six franchisors named to Franchise Times’ Top 200.