Saepio

Saepio Included in Leading Analyst Hype Cycle Report

Thu, 26 Aug 2010 09:42 -0500

Saepio Continues Its Role as a Technology Visionary in the Marketing Resource Management Industry

Kansas City, Mo., August 26, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today that it was included as a sample vendor in the July 2010 Gartner Hype Cycle for CRM Marketing Applications, 2010.

The Hype Cycle for CRM Marketing Applications report focuses on marketing applications and technologies in terms of maturity and user adoption. Saepio was listed as a sample vendor in six different categories in the 2010 report, including: Global, Integrated MRM, MRM: Marketing Fulfillment, MRM on Demand, MRM: Creative Production Management, Brand Management and MRM: Content and Asset Management.

Overall, the report cited the MRM space to be a growing and mature technology category, stating, “Pressure on chief marketing officers (CMOs) by CFOs for accountability, and by CEOs to drive a return to growth, will force marketing organizations to make significant marketing technology investments through year-end 2010.”

“We are pleased to be recognized in a maturing technology category from a top analyst firm,” said John Thomson, president and CEO of Saepio. “Our goal and vision is to deliver MRM and digital asset management tools to distributed marketers and franchises in a way that enhances localized marketing efforts. The future of marketing and marketing tools can be found in companies’ ability to touch their target audience in a personalized, engaging way that drives them to actively participate in the brand.”

To learn more about Saepio and its MRM tools and resources, visit www.saepio.com.

About the Hype Cycle
The Hype Cycle is copyrighted July 29, 2010 by Gartner, Inc. and/its affiliates and is reused with permission. Hype Cycles are graphical representations of the relative maturity of technologies, IT methodologies and management disciplines. They are intended solely as a research tool, and not as a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Saepio
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Social Media Strategy Covered in Third Installment of the Saepio Distributed Marketing Leaedership Series

Fri, 23 Jul 2010 08:12 -0500

"Social Marketing Strategies for Distributed Marketing Organizations,” shows distributed marketers how to effectively engage in social media

Kansas City, Mo., July 23, 2010 – Marketers are increasingly turning to social media as an effective channel to market to their target audiences. According to Econsultancy, more than 700,000 local businesses currently have active Facebook accounts, and at the same time, more than 70 percent of the 130 million plus bloggers are organically talking about brands on their blogs. Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, has announced the availability of the third installment of its Distributed Marketing Leadership Series, “Social Media Strategies for Distributed Marketing Organizations,” to educate distributed marketers on how they can benefit from this emerging channel.

The arrival of social media has changed the way distributed marketers do business. The challenge of controlling brand messaging and maintaining brand integrity in the local market has become infinitely larger due to the increase of stakeholders controlling the brand’s story. A distributed marketing organization should be proactively involved in all of its social marketing touch points. While this involves proactively listening to the organization’s social community, it requires highly organized speaking, as well. Additionally, distributed marketers have the added need to ensure that corporate and local marketers are each aware of how they should be participating.

Saepio’s Social Media guide addresses these unique challenges through the following topics including:

What is social marketing?
What role does social marketing play for different types of distributed marketers?
How to use technology efficiently to make social media work for you
The five steps needed to create an effective social media program
How to make social media work for you

“Many organizations feel that they should be participating in social media just because it’s a key buzz word,” said Stephen Tucker, vice president of Saepio. “If there is no effective strategy in place, the initiative is just a waste of time and resources. This booklet will help distributed marketers decide whether a social media approach will work for them, and then outline how to make it an effective key pillar of their marketing program aligned closely with their business goals.”

The free guide can be found at: http://info.saepio.com/distributed-marketing-leadership-series/resources/social-media-strategies/.

To learn more, Jeff Nordstedt, Director of Planned Television Arts Interactive, will be presenting a webinar on August 3 from 12:00 – 1:00 pm CT. To attend this free event, please register here: https://www1.gotomeeting.com/register/393602528.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Volkswagen Drives Engaging Ad Campaigns with Saepio

Tue, 20 Jul 2010 08:58 -0500

Saepio’s Solution Provides Volkswagen Dealers with Customizable Advertising Templates to Ensure Quality Campaigns Across America

Kansas City, Mo., July 20, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today that it has been selected by Volkswagen of America, Inc (VWoA) to provide localized marketing capabilities for its nearly 600 dealers nationwide. VWoA will implement Saepio’s robust ad builder platform to provide corporate approved advertising templates that give dealers the ability to make their own.

VWoA’s aggressive growth plans in the U.S. market are supported by the upcoming launch of the next generation Jetta, Beetle and a new midsize sedan. In order to support this aggressive growth plan, VWoA has revamped its dealer marketing programs. Key elements of these new programs include state-of-the-art marketing asset management and ad builder tools, which give dealers the ability to create traditional and digital advertising assets. VWoA’s implementation of Saepio’s technology will serve as the new backbone of its “VW Ad Lab” and streamline the advertising processes for dealers.

“As we revamped our Ad Lab, we sought a visionary technology partner that not only provides a state of the art tool today, but has the future vision and technology roadmap to continue to provide industry-leading advertisement creating capabilities to grow with us well into the future,” said Steve Neder, General Manager of Retail Marketing at VWoA. “Our enhanced ‘VW Ad Lab’ needs a user interface that our dealers will want to use, and that creates localized ad campaigns on the same level as the national campaigns we are known for. Through our extensive search for a new partner we found Saepio is the only marketing technology provider that can bring us that result.”

In addition to localizing ad campaigns, each dealer will be able to quickly edit and update corporate print, TV, radio, digital, direct marketing and experiential marketing assets. The opportunity to quickly customize ads gives dealers the ability to quickly turn around last minute advertising opportunities in local advertising mediums.

“We look forward to working so closely with an iconic company, Volkswagen, to help grow its operation,” said John Thomson, CEO and president of Saepio. “Volkswagen is a true marketing visionary, and we’re excited to be its partner as it enters new channels and creates new experiences for its customers.”

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the New Beetle, New Beetle convertible, Golf, GTI, Jetta, Jetta SportWagen, Passat, Passat wagon, Eos, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagen models come standard-equipped with Electronic Stabilization Program. This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at vw.com or www.media.vw.com to learn more.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Saepio Helps Woodcraft Branch Out to Local Consumers

Tue, 22 Jun 2010 08:23 -0500

Franchisees Take Localized Marketing to a New Level

Kansas City, Mo., June 22, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today that it has been selected by Woodcraft Supply, LLC, one of the nation's oldest and largest suppliers of quality woodworking tools and supplies, to provide localized marketing capabilities for its 84 stores nationwide. Woodcraft franchisees will take full advantage of Saepio’s technology to communicate on a local level, creating relevant campaigns tailored specifically to the customer’s local store.

Being part of the woodworking business requires passion and appreciation for the industry, qualities that every Woodcraft franchise owner possesses. However, without the proper tools it is impossible to convey that passion to the public. Prior to installing Saepio, Woodcraft was utilizing an in-house project management solution. As the organization grew in both size and complexity, it needed a flexible solution that could expand while also delivering consistency and quality materials. Additionally, Woodcraft is focused on activating its local franchisees and encouraging them to become more involved in the marketing development creative process.

“As the channels we use to reach our customers continue to grow and customers become increasingly savvy, it is important that we’re able to provide them with information that is timely, relevant and consistent with our core values,” said Jeff Forbes, President of Woodcraft. “Saepio gives us the perfect balance of freedom and control to make that happen.”

“At Saepio, we understand how important it is to empower franchise owners, those individuals on the ground, communicating with consumers one-to-one, by allowing them to act and react creatively in their unique local markets,” said John Thomson, President and CEO of Saepio. “Woodcraft franchisees have the insight into what is relevant to their customers and Saepio will help them through the creative process, turning insight into action.”

Saepio equips Woodcraft with the necessary tools to position itself over the competition. Localized marketing efforts allow franchisees to be more proactive, flexible and creative in response to big brand stores, as well as local mom and pop stores. Saepio will assist franchisees in crafting creative and unique marketing materials that speak directly to their consumer base.

Woodcraft announced the implementation of Saepio’s technology to franchisees at its national sales conference on June 5, 2010.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Wild Birds Unlimited Takes Flight with Saepio

Tue, 15 Jun 2010 08:55 -0500

America’s Largest Bird Feeding and Nature Specialty Store Franchise Looks to Saepio to Customize and Localize Its Marketing Materials in Record Time

Kansas City, Mo., June 15, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today that it has been selected by Wild Birds Unlimited to power marketing materials for all 270 of its franchises. Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with locations throughout the United States and Canada.

According to the 2006 Department of Interior’s National Survey of Fishing, Hunting and Wildlife-Associated Recreation, more than 53 million enjoy feeding wild birds, making it the second most popular hobby next to gardening. However, bird feeding is quite unlike other recreational activities due to its regional and even localized nature - making marketing more complex.

“While migratory patterns of birds can often be predicted, there is an element of unpredictability in bird feeding,” said Pat Perkinson, Vice President of Retail Operations, Wild Birds Unlimited. “Just as our franchisees create customized solutions for their customers’ bird feeding needs, we create a national marketing campaign each month that our store owners customize for their local birds.”

Wild Birds Unlimited utilizes Saepio to bring together marketing efforts of its corporate marketers and franchisees, allowing franchisees to customize marketing collateral and introduce local market relevancy. These collateral pieces include press releases, postcards, monthly flyers and newsletters, newspaper ads and broadcast scripts.

“Wild Birds Unlimited is a perfect example of the power of Saepio, as there are likely times when each of its 270 franchises has different marketing needs,” said Stephen Tucker, Vice President at Saepio. “Instead of having each franchisee build its own local marketing campaigns from scratch, they are given pre-approved building blocks that they can choose from to customize materials specific to their needs – ensuring consistency and relevance for all franchises – while also increasing speed to market.”

Saepio’s technology platform allows franchise marketers like Wild Birds Unlimited to build and customize pre-approved marketing collateral in minutes. Its marketing asset management (MAM) based platform is centrally hosted, allowing each franchisee to access the technology and utilize it for its marketing efforts, as well as scalable, so new franchisees can be added with ease as the organization grows.

Media Contact
Joseph Tateoka
for Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Unica Announces Alliance with Saepio

Wed, 19 May 2010 14:59 -0500

Companies to provide marketers with broader and richer set of marketing asset management capabilities

Waltham, MA & Orlando, Unica Marketing Innovation Summit – May 18, 2010 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced an alliance with Saepio, a best-of-breed provider of distributed marketing management solutions. Together, Saepio and Unica will provide marketers with a deeper set of interactive marketing capabilities with bolstered ability to create, distribute, and customize marketing assets across marketing channels while maintaining brand and message consistency.

The two companies will work together to satisfy the needs of a variety of marketing organizations across diverse industries. Together, they will enable: - Banking and insurance companies to let branches and field agents execute their own localized marketing campaigns with localized marketing materials within frameworks set at corporate headquarters - Retailers to balance central oversight with local empowerment in the production of localized or regional circulars and flyers - Telecommunications companies to automate the presentation of personalized messages on their web sites using dynamic creative styles - Travel and hospitality providers to execute outbound campaigns to prospective travelers through a variety of channels with messages automatically and consistently personalized for each recipient regardless of channel

“We welcome the opportunity to partner with Unica; together we can help marketers better manage their marketing assets, and in particular, provide more asset customization, localization, and personalization options to Unica customers with distributed marketing teams,” said John Thomson, president and CEO, Saepio. “Combined, our solutions will greatly increase the effectiveness of our customers’ marketing efforts.”

“Unica and Saepio’s products are highly complementary,” said Elana Anderson, director of products, Unica. “We’re excited about working with Saepio, a best-of-breed provider of distributed marketing technology, on both marketing and product integration. We know our customers will benefit greatly from this collaboration.”

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Contacts:
Dan Ring
Unica
(781) 487-8641
dring@unica.com

Joseph Tateoka
Saepio
(312) 329-3971
tateokaj@ruderfinn.com

Saepio Presents the Next Installment of its Marketing Asset Management 101 Webinar Series

Mon, 17 May 2010 09:22 -0500

Cleaning Up Decentralized Marketing Processes to Gain Efficiencies and Brand Compliance

Kansas City, Mo., May 17, 2010 - Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, welcomes Tennant Company’s Michael Johnson to lead the next installment of its Marketing Asset Management (MAM) 101 Webinar Series tomorrow, May 18, 2010.

Titled “Cleaning Up Decentralized Marketing Processes to Gain Efficiencies and Brand Compliance,” Johnson will share tips on how global manufacturers can use technology as part of a comprehensive strategy to improve marketing processes and save money.

Specifically, Johnson will address how Tennant’s distributed marketing management platform enables its decentralized direct sales force and distributor network to quickly generate sales proposals, advertising, presentations, and other marketing vehicles that impress prospects and shorten the selling cycle – all without sacrificing brand standards. He will also offer attendees a glimpse into Tennant’s future plans, which include deploying the solution internationally and augmenting its massive image library with video archives.

This is Saepio’s sixth webinar installment of the Marketing Asset Management 101 series. The hour-long webinar will begin at 12pm CDT tomorrow. Register for tomorrow's MAM101 webinar.

More information about the MAM 101 webinar series can be found at www.MAM101.com.

Media contact
Joseph Tateoka
For Saepio
(312) 329-3971
saepio@ruderfinn.com

Aberdeen Group and Saepio Partner to Create Marketing Asset Management Assessment Tool

Thu, 06 May 2010 09:02 -0500

Free interactive application for marketers helps to benchmark expected performance against industry peers

Kansas City, Mo., May 6, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, and the Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), have announced the release of The Marketing Asset Management (MAM) Interactive Assessment Tool, a free interactive tool designed to help marketers and business managers compare current capabilities for managing brand compliance to industry peers, as well as provide personalized recommendations for improvement.

The MAM Interactive Assessment tool harnesses Aberdeen’s vast body of benchmark research data in marketing and customer management which feeds into the tool and provides marketers and business leaders with insight to see how they measure up to industry peers. This unique tool is available for free to all marketers, regardless of size at: http://assessment.aberdeen.com/pusg01KRif/SAE994/sponsor.aspx. The data analyzed in the tool provides an independent assessment in an easy-to-use format so users can glean thought provoking key learnings from best practices. It not only provides performance benchmarks, but also gives recommendations for improvement in areas of MAM.

A recent report by the Aberdeen Group entitled, “Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments,” found that in 2010, Chief Marketing Officers’ top priority is managing marketing compliance and brand consistency. One of the key ways CMOs can achieve this is through the use of MAM, a technology that helps centralize, create and manage marketing assets and allows high-performing sales and marketing teams to maximize return on marketing investment. Aberdeen’s MAM report can be found at: http://aberdeen.com/aberdeen-library/6338/RA-marketing-digital-asset-management.aspx.

“Aberdeen is excited to work with Saepio to release this new interactive benchmark assessment focused on Marketing Asset Management,” said Adam Hollander, business unit director for interactive benchmark assessments, Aberdeen Group. “We are pleased to leverage our growing body of research in marketing and customer management in support of this new tool, which provides our end-user community with a new and easy-to-use option to gain insights into best practices and Best-in-Class performance.”

“This opportunity to partner with Aberdeen to build a tool that continues to increase awareness around the ever important issue of measurement is a project that we feel strongly about contributing to,” said John Thomson, President and CEO, Saepio. “These days marketers and CMOs are pressured to show how marketing spend is adding to the bottom line and how it truly brings a solid return on investment. This tool provides a free assessment into any marketer’s world and provides solid feedback on how to effectively navigate the world of Marketing Asset Management utilizing technology platforms.”

Media contact
Joseph Tateoka
For Saepio
(312) 329-3971
saepio@ruderfinn.com

Saepio Announces the Second Installment of the Distributed Marketing Leadership Series

Wed, 05 May 2010 08:09 -0500

New guide, “Exploding Brand Value at the Local Level,” helps organizations leverage local marketers to strengthen brand engagement

Kansas City, Mo., May 5, 2010 – The key to marketing success lies in the hands of brand marketers and their ability to create an emotional connection between their brand and prospective customers. Local marketers within distributed networks have a key advantage for furthering brand identity, as they are closer to the point of engagement than their corporate counterparts. Helping marketers harness this marketing power, Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, launched the second installment in the Distributed Marketing Leadership Series, entitled “Exploding Brand Value at the Local Level.”

Designed to help assess the impact of the local marketer on brand strength and understand how best to optimize brand value, this guide includes information on:

The power of the brand in local buying decisions
How community changes the brand at the local level
Understanding brand community
Identifying who controls your brand
The “Five Cs” of a win-win brand strategy
Taking action to explode the value of your brand

“Local marketers within a distributed network have a great knowledge of their customers’ behavior,” said Stephen Tucker, Vice President, Saepio. “The Saepio ‘Exploding Brand Value at the Local Level’ booklet offers marketers guidelines on how to take this information, understand what it means and translate it into targeted, engaging marketing messaging and campaigns that drive target audiences to act.”

Saepio's Distributed Marketing Leadership Series is designed to provide both corporate and local marketers resources and information on how to best utilize their marketing network. This series is specifically designed for those organizations whose success depends on distributed marketers to carry the national brand through to the location where prospect interactions occur.

The free guide can be found at: http://info.saepio.com/distributed-marketing-leadership-series/resources/brand-value/.

To learn more, Saepio’s Rachel Thompson will be hosting a webinar on Wednesday, May 12, 2010 from 12:00 to 1:00 PM CDT. Register here: https://www1.gotomeeting.com/register/975953969.

Media contact
Joseph Tateoka
For Saepio
(312) 329-3971
saepio@ruderfinn.com

Saepio Releases the Enterprise Marketing Management (EMM) Strategy Guide

Mon, 05 Apr 2010 11:50 -0500

Planning Resource Helps Managers of Distributed Marketing Networks Understand, Build and Execute a Successful EMM Strategy

Kansas City, Mo., April 5, 2010 - Currently, managers of distributed marketing organizations are under increased pressure to improve measurable processes and maximize return on marketing investment. Helping marketers rise to this challenge, Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced the first workbook in the Saepio Distributed Marketing Leadership Series, entitled “The Enterprise Marketing Management (EMM) Strategy Guide.”

The guide serves as a concise planning resource for CMOs and VPs of marketing who manage distributed marketing networks, and covers topics such as:

Preparing for tomorrow’s consumer
What is EMM?
How should you be using EMM?
Building your EMM strategy
Creating an ROI case

“Marketers within distributed organizations have a unique set of challenges that differ greatly from those of traditional marketers,” said Stephen Tucker, Vice President at Saepio. “Since Saepio is laser focused on addressing the challenges of these marketers, we have a rare opportunity to help educate marketers on the value that EMM can bring to their organization, in terms of streamlining a very complex process and also increasing the return on marketing investment.”

Saepio’s powerful software platform combined with an extensive portfolio of support services automates the marketing process, eliminates redundancy and ensures that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns.

The free workbook can be found at: http://info.saepio.com/distributed-marketing-leadership-series/resources/emm-guide/

To learn more, Saepio President and CEO, John Thomson, will be hosting a webinar on April 14 from 12:00 – 1:00 pm entitled, “Enterprise Marketing Management Strategies for Distributed Marketers.” Register here: http://info.saepio.com/distributed-marketing-leadership-series/event

Saepio also announced that the second workbook in the Saepio Distributed Marketing Leadership Series, “Exploding Brand Value at the Local Level” will release in mid April. This guidebook outlines best practice principles that make corporate brands hum at the local level.

Media Contact
Joseph Tateoka
(312) 329-3971
saepio@ruderfinn.com

Saepio Appoints Paul Kaiser as Vice President of Sales

Mon, 29 Mar 2010 12:05 -0500

Kansas City, Mo., March 29, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced it has expanded its management team with the addition of Paul Kaiser as vice president of sales.

In his new role as vice president of sales, Paul will lead the sales and business development initiatives for Saepio. His responsibilities will include working to help clients and prospects assess the value Enterprise Marketing Management (EMM) and Marketing Asset Management (MAM) solutions can bring to their organizations. In addition, Paul will help these customers and prospects apply EMM and MAM in order to maximize the return on investment throughout their distributed organization.

Paul has over a decade of proven results based sales and managerial experience, as well as a strong background in helping organizations assess, benchmark and measure the benefit of implementing new technologies. Most recently, he was director of Sales for Cerner Corporation’s outsourcing and managed services solution portfolio, where he led the IT outsourcing and managed services partnership development efforts. Prior to his tenure at Cerner, Paul was a project manager and business analyst at eScout LLC, where he supervised major project plans, and managed and supported the training and implementation of eScout for large complex organizations.

“We’re excited to have Paul join our team at a time of increased demand for EMM/MAM solutions in the marketplace,” said President and CEO of Saepio, John Thomson. “His remarkable industry knowledge, established relationships and ability to demonstrate the difference between current and best practices will make him a tremendous asset to Saepio as we continue to deliver on our goal of improving measurable processes and maximizing the return on marketing investment for all our clients.”

Media Contact
Joseph Tateoka
(312) 329-3971
saepio@ruderfinn.com

Saepio Positioned in the Gartner Magic Quadrant for Marketing Resource Management (MRM)

Fri, 26 Feb 2010 12:27 -0500

Kansas City, Mo., February 26, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced it has been positioned by Gartner, Inc. in the Niche quadrant of the “Magic Quadrant for Marketing Resource Management (MRM).” Gartner predicts growth in the MRM market over the next year, citing “an increased focus on marketing costs and the financial management of marketing, the difficulty justifying marketing budgets, the desire to measure all marketing initiatives, the need to achieve a faster time to market, reduced resources (budget and people), the focus on reducing marketing waste and the need to balance corporate versus local marketing control” as the key factors.

Saepio’s powerful and easy to use software platform, built with marketing asset management (MAM) technology at its core, houses all customizable assets and serves as a foundation for engaging customers on a local level, supporting all currencies, languages and cultures. Its marketing fulfillment capabilities and ability to localize marketing materials were specifically cited in the report as key attributes of the platform.

“We are excited to be recognized, for the second consecutive year, in the MRM Magic Quadrant,” said John Thomson, President and CEO of Saepio. “As Saepio’s primary focus is on Distributed Marketing Management, we are encouraged that Gartner sees the impactful value our technology brings to an MRM deployment. This reinforces the direction in which we are evolving the Saepio platform.”

About the Magic Quadrant
The Magic Quadrant is copyrighted February 19, 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Media Contact
Joseph Tateoka
(312) 329-3971
saepio@ruderfinn.com

Saepio and Kansas State University Team Up to Create Segment Specific Social Media Recommendations

Wed, 24 Feb 2010 13:20 -0500

Local Students Researching Trends and Preferences of Saepio Customers as part of Graduate Program

Kansas City, MO – February 24, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced that it is working closely with Kansas State University’s (KSU) Masters of Business Administration (MBA) capstone class to research and categorize successful social media strategies for distributed marketers based on varying customer service models. The relationship will result in recommended social media strategies and tactics Saepio customers can employ at the corporate level to encourage yet control brand messaging via social media at the local market level.

Saepio, a member of the Marketing Advisory Board for KSU, is providing MBA students with hands on experience through researching its client base to provide insightful social media recommendations. For the next two months, the KSU team will be conducting a deep dive into online and offline customer relations programs being utilized by Saepio customers and extracting potential social media CRM approaches. Findings will be segmented based on customers with similar overall CRM approaches. The students will present their findings to Saepio’s marketing team at the end of April and will follow with a presentation to select clients.

“For MBA students, the best way to learn about solving real-world business problems is through hands-on experience,” said Dr. Swilley, Assistant Professor of KSU’s Marketing Department and MBA faculty advisor. “It is a great and unique opportunity to work with Saepio’s broad range of customers representing some of the world’s largest brands. Through this experience, our students will have an opportunity to research and provide insights into social media trends throughout various franchises and markets, experience that will certainly be applied in their future professions.”

“We are excited for this opportunity to partner with KSU’s MBA program and for the energy that its students bring to this project,” said Stephen Tucker, Vice President at Saepio. “The outcomes from their research will provide our customers with tried and true social media recommendations that can be easily applied to marketing efforts. Saepio is thrilled to be able to contribute to the growth of KSU students’ education.”

Media Contact
Joseph Tateoka
(312) 329-3971
saepio@ruderfinn.com

Leading Independent Firm Emphasizes Importance of Distributed Marketing Management Technology

Mon, 01 Feb 2010 09:40 -0500

Saepio Cited as Key Solution Based on Functionality, Strength and Depth

Kansas City, Kan., February 1, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, was highlighted in a report by independent analyst firm Forrester Research, Inc. entitled How Technology Supports Distributed Marketing Organizations (January 2010). The report underscores the importance of technology that addresses the unique challenges of distributed marketing organizations to empower cohesive and engaging brand communications.

The newly released report addresses the increasing importance for distributed marketing organizations to manage the enlarged complexity associated with today’s expanding brands, regions and channels and the resulting challenges of maintaining brand consistency, speed-to-market and program ownership. In addition to companies specific to this category, the report addresses “any marketing group that manages communications across brands, regions, and channels faces many of the same challenges.”

Forrester includes a call to action to marketers to utilize technology platforms to manage marketing assets, campaigns and processes. It states that “marketers can no longer retro-fit generic marketing software or apply manual processes to fix the problems. Enter an emerging category of marketing software we call distributed marketing management.”

Saepio is positioned in the report as a platform that “delivers strong marketing and digital asset management, supports complex workflow and rules management and offers multiple output management options for the local marketer.” Saepio’s marketing technology platform is built specifically for companies with distributed and multi-faceted marketing channels. The platform creates a balance between local and corporate marketers resulting in the preservation of brand consistency throughout the entire global and distributed network while still allowing local marketers to create engaging market-relevant content.

“The fact that Forrester, a true thought leader, is emphasizing the significance of distributed marketing management technology demonstrates the necessity for organizations to implement and utilize technology such as Saepio’s platform,” said John Thomson, President and CEO of Saepio. “As companies continue to become increasingly global and regulations and channels become more complex, distributed marketing management will become even more vital to the value and strength of all brands.”

About Saepio Technologies

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

About Forrester Research, Inc.

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.

For more information, visit www.forrester.com.

More Information
Joseph Tateoka
(312) 329-3971
saepio@ruderfinn.com

Saepio Technologies Introduces Kent Galley as Chief Financial Officer

Wed, 30 Jan 2008 22:10 -0500

Experienced Business and Technology Entrepreneur Set to Continue Saepio’s Success

Kansas City, Missouri – (1/30/2008) – Saepio Technologies, the leading provider of simple-to-use yet powerful marketing asset management solutions for managing, distributing and customizing marketing assets, announced today that Kent Galley has been chosen to serve as the company’s CFO.

“We’re happy to have Kent as a member of the Saepio team. The fact that he not only has the accounting, finance and legal knowledge the position requires, but also has extensive experience with business development makes him an asset to Saepio in many ways,” said John Thomson, Saepio president and CEO.

Galley has extensive knowledge in the technology field through eight years of experience in e-commerce business development. He formed High Yield Enterprises, LLC., a company focusing on providing virtual inventory to the gaming industry, five years ago. Galley has been responsible for all the accounting, finance, marketing, human resource and legal functions of the company since its inception. He has also spent eleven years teaching law, economics, critical thinking and accounting to graduate MBA and MSM students at several local universities.

Galley served six years in the United States Air Force and has undergraduate degrees in Accounting and Business from Baker University and a Juris Doctorate from Washburn University.

BMW Motorcycles' Kuykendall to Speak at Henry Stewart Conference

Mon, 03 Mar 2008 22:09 -0500

Kansas City, Missouri – (3/03/2008) – Laurence Kuykendall, brand event and marketing manager with BMW Motorcycles – North America, has been announced as a speaker at the Henry Stewart Conference, Monday, May 12, 2008 in New York.

Kuykendall will be addressing how BMW Motorcycles North America uses marketing asset management technologies to help ensure brand integrity across BMW’s 142-dealer network in North America. He will cover how BMW Motorcycles utilizes each of the components of marketing asset management–digital asset management, collateral customization and marketing automation–in its support of the dealer network. He will also address how adopting marketing asset management technology has saved time and costs and how it has enabled each dealership to become its own mini ad agency by using pre-approved, yet customizable materials.

BMW Motorcycles uses Agilis Marketing Asset Manager from Saepio Technologies, Inc. technology to power its dealer solution.

For more information on the Henry Stewart – New York conference, visit www.damusers.com.

Saepio Technologies Named "Cool Vendor" by Leading Analyst Firm

Sat, 03 May 2008 22:08 -0500

Vendors selected for the “Cool Vendor report” are innovative, impactful and intriguing

Kansas City, Missouri – (04/03/2008) – Saepio Technologies has been included in the list of “Cool Vendors” in the "CRM Marketing and Analytics, 2008 report” report by Gartner, Inc.

Saepio was listed in the Gartner Report, which states that “The four vendors in this research are innovative and provide competencies that support marketing and analytics. These vendors offer unique capabilities that enable companies to convert leads into revenue opportunities, provide a virtual marketing experience, and improve marketing tracking and brand control.”

“We are extremely pleased that Gartner recognizes Saepio in this report,” said John Thomson, Saepio’s president and CEO. “On a daily basis, we see the significant impact our solutions have on lowering the cost of and improving the effectiveness of the marketing organizations of the largest companies in the world. To have Gartner recognize us as an industry leader is tremendously rewarding.”

Saepio Technologies provides simple-to-use yet profoundly powerful Marketing Asset Management solutions for the companies it serves. Marketing asset management combines digital asset management, collateral customization and marketing automation technologies in one, easy-to-use marketing storefront interface to improve brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

Saepio Technologies Signs Liberty Tax and Dwyer Group as New Clients

Fri, 27 Jun 2008 22:07 -0500

Franchise groups will use Saepio Marketing Asset Management (MAM) solution to manage digital assets, customize collateral and automate marketing processes

Kansas City, Missouri – (06/24/2008) – Saepio Technologies, the leading provider of technology that makes distributed marketing effective, engaging and easy, recently added two top franchisors to its growing list of franchise clients. Liberty Tax and the Dwyer Group will all begin using Saepio’s Marketing Asset Management (MAM) technology to enhance brand compliance while empowering franchisees to create customized versions of marketing collateral relevant to their local market.

“Saepio is pleased to add Liberty Tax and Dwyer Group to the list of powerful brands that use our MAM solutions to power their marketing portals,” said John Thomson, Saepio president and CEO. “We look forward to helping them provide a better, easier and more cost effective way for franchisees to produce the marketing deliverables they need.” The Saepio solution offers a one-stop shop for marketing activities by creating a central repository for brand assets, managing how those assets are used and delivering targeted content to customers in real time.

Saepio was recently named a Gartner “Cool Vendor.” The report states that “The four vendors in this research are innovative and provide competencies that support marketing and analytics. These vendors offer unique capabilities that enable companies to convert leads into revenue opportunities, provide a virtual marketing experience, and improve marketing tracking and brand control.”

Saepio solutions power the marketing portals of a wide array of the world’s most successful franchises including: Two Men and a Truck, Curves, Cartridge World, Great Harvest Bread Company, Home Instead Senior Care, Hooligan's, Lady of America, Papa Murphy’s, U-Save Auto Rental, Valvoline Instant Oil Change Centers and many more.

Saepio Technologies Announces Agreement with Alfresco Software

Fri, 27 Jun 2008 22:07 -0500

Alfresco Software's enterprise content technology to be imbedded within Saepio MarketPort™ enterprise marketing management solution

Kansas City, Missouri – (06/24/2008) – Saepio Technologies has selected Alfresco Software to provide enterprise content management functionality to customers utilizing Saepio’s new enterprise marketing management technology, MarketPort.

“The addition of Alfresco software to Saepio MarketPort will help our customers more effectively create personalized, real-time and engaging marketing communications for their customers and prospects,” notes John Thomson, Saepio president. “Alfresco represents some of the most current thinking in enterprise content technology. We believe this technology will serve our customers well in the months and years to come.”

Current Saepio technology provides simple-to-use yet profoundly powerful Marketing Asset Management software solutions for the companies it serves. Marketing asset management combines digital asset management, collateral customization and marketing automation technologies in one, easy-to-use marketing storefront interface to improve brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.

With the release of MarketPort in late 2008, Saepio’s marketing asset management capabilities will be augmented to include campaign management and other marketing resource management workflow technologies, customer on-boarding technologies and enhanced corporate-to-field internal communication. Additionally, current Saepio digital asset management functionality will be upgraded to fully integrated Alfresco enterprise content management.

“Saepio has long been at the forefront of delivering effective solutions to distributed marketing organizations,” Thomson continues, “and MarketPort continues this tradition. Today’s consumers want to be engaged with marketing messages on their timelines and terms, not interrupted by corporate marketers on the marketers terms or timelines. MarketPort, with Alfresco playing a key role, delivers precisely that functionality.”

While Saepio MarketPort is slated for release later this year, free-standing enterprise content management solutions based on Alfresco technology are currently being implemented by Saepio.

Craig Ferril Joins Saepio as Vice President of Software Engineering

Fri, 18 Jul 2008 22:06 -0500

Accomplished software engineering leader to direct company’s technology growth

Kansas City, Missouri – (07/18/2008) – Saepio Technologies, the leading provider of simple-to-use yet powerful marketing asset management solutions for managing, distributing and customizing marketing assets, announced today that Craig Ferril has joined the organization as Vice President of Software Engineering.

“Craig has a diverse background that covers many areas of software engineering,” said John Thomson, Saepio president and CEO. “We’re excited for him to share his experience and become an integral part of Saepio’s future growth and development.”

Craig brings over a decade of software engineering leadership experience, a broad technology skill set and a proven record of leading software engineering teams that deliver innovative technology solutions to solve challenging real-world business problems. In his recent role as an IT leadership and technical architecture consultant, Craig contributed technical leadership to business-critical initiatives for a lineup of companies, including AMC Theatres, Zurich and H&R Block. Prior to his work as a consultant, Craig served as senior technical architect and manager of software development at XenoTech, LLC, where he built the software development department, established the department's development processes and worked with department managers and executives to build long-reaching technology roadmaps that aligned technology with key business objectives to create competitive advantages. Craig has a Bachelor of Science degree from the University of Missouri in Computer Science.

“Saepio is at the forefront of creating technologies that make it easier for companies to manage their marketing efforts,” Ferril said. “Being involved with a market leader that invests in innovative technologies and working towards the release of Saepio MarketPort, a portal-based platform to help distributed and corporate marketers collaborate, plan and manage all marketing efforts, is something I look forward to.”