Saepio offers agencies a way to not only streamline and automate much of the production and fulfillment of marketing deliverables, but to also engage clients in local market versioning–enabling agencies to dramatically reduce costs and deliver new services that strengthen customer loyalty.

The Challenge
Advertising and marketing agencies can never be too fast or too efficient. Yet as they strive for improvements, these agencies continue to be hampered by manual, labor-intensive and error-prone processes for handling asset management, customization and fulfillment.

The Solution
Saepio's solutions enable agencies to fully optimize asset management, production and fulfillment. Saepio software delivers these capabilities:

• Marketing collateral customization/ad builder technology: This feature allows resizing and revision of print materials to meet local requirements, including output in any language. With Saepio's dynamic page scripting, organizations can tailor capabilities to their and their clients' unique needs, and alterations can be handled by the agency or the client via a standard Web browser.

• Marketing storefront platform and e-commerce management: Provides a one-stop Web resource where franchisees, dealers and local stores or offices can go to retrieve images, templates and any other marketing-oriented materials they need. Multi-vendor routing automates the ordering process for clients and agency personnel.

Only Saepio's solutions offer this array of features:

• Ease of use and administration: Saepio's products were designed from the ground up as graphics tools, not as complicated programmers' resources. With Saepio's solutions, end users can create and edit templates and add them to their repository of digital assets as easily as they operate common desktop applications. Users work on-screen with artwork and templates that look exactly as they will when printed.

• Robust data management: Saepio products feature extraordinary indexing and search capabilities that allow organizations to catalog any digital asset in the most precise and effective manner. Users can search, browse, order, upload or download any image–or collection of images.

• Flexible deployment and management capabilities: Featuring a range of deployment options and broad technology support, Saepio solutions can easily be adapted to an organization's specific staffing and computing resources. Saepio offers broad computing support–working with both PCs and Macs, for example–and can be deployed as a delivered or co-located server option or an SaaS model. In addition, these solutions can be managed in-house or they can be outsourced to Saepio or one of Saepio's many value-added partners.

• Sophisticated permission controls: Saepio products offer sophisticated management of user or group privileges and restrictions, a simple-to-navigate directory structure for logically organizing and identifying images and other digital assets, and an easily created and maintained directory structure that catalogs and labels all Saepio layouts by type, color or size for easy retrieval.

The Benefit
By harnessing Saepio's robust capabilities, ad agency teams can:

• Streamline workflow: Saepio arms agencies and their clients with all the resources they need to dramatically streamline the marketing execution process–resulting in less stress and better results. By automating the entire process, instead of designing and producing 200 ads for a nationwide client, an agency creates one ad using modular templates that can be modified to meet any number of publication specs and regional changes.

• Strengthen client loyalty: Saepio enables agencies to deliver a radically different level of service–one that saves customers time and money, and dramatically speeds project turnaround. Vendors that offer these benefits can significantly boost customer retention, foster a deeper partnership with clients, and increase the amount of revenue per client.

• Speed delivery: By automating many marcom development and execution processes, Saepio enables marketing agencies to be much more nimble and responsive. By leveraging marketing automation technologies, agencies can meet their clients' most ambitious deadlines with quality deliverables.

• Improve economics: Saepio can help boost the bottom line in two fundamental ways. First, agencies can win more business thanks to improved client service. Second, these improvements can be realized at the same time that staff is working much more efficiently–resulting in dramatic time and cost savings.

• Deliver new and enhanced services. Marketing agencies can harness Saepio's capabilities to broaden their services. Whether an agency wants to expand into offering print orders via e-commerce, integrated marketing services that allow a marketer to coordinate a direct mailer with a customized Website landing page, or one of many other possibilities, Saepio makes it easy to package and resell these services.