Saepio's marketing asset management solutions enable corporate marketing divisions to dynamically customize deliverables, streamline production and fulfillment, better control branding and boost sales.
Saepio offers industry-leading solutions for corporate marketing professionals including:
- Marketing Asset Management platform technology
- Marketing Storefront
- Digital Asset Management
- Plan & Process Workflow
- Actionable Technology
- B-to-C personalized media output
- B-to-B-to-C personalized media output
- Marketing Automation
- Outcomes Measurement
- Dynamic Content Assembly Engine technology
- Dynamic Scripting
- Variable Data Publishing
The Challenge
Do more with less. That's the stark reality for many marketing organizations–while revenue targets continue to point up, allocated budgets remain flat or get cut. Given these challenges, marketing organizations need to more effectively target their vehicles and optimize their workflow. However, successfully accomplishing these two objectives is fundamentally hindered by the time-consuming, error-prone production and fulfillment processes that are in place in most organizations today.
The Solution
Saepio's solutions for marketing asset management and personalized collateral customization enable marketing teams to fully optimize production and fulfillment. Saepio solutions:
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Provide a single-point resource for all marketing assets
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Facilitate fast and extremely efficient localization of marketing deliverables, online ad creation, direct mail list creation, e-commerce ordering and more
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Automate the gamut of fulfillment efforts, including multi-vendor routing, variable data printing, personalized Web pages, customized collateral and much more
- Offer full featured functionality for personalization, publishing and assembly
- Leverage CRM, ECM and other applications to enable intelligent customization
Include robust user management for access control and rights management
- Integrate with legacy technology
- Fully support all languages
The Benefit
By harnessing Saepio's robust capabilities, corporate marketing teams can:
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Streamline operations: Saepio arms corporate marketing and regional offices with all the resources they need to dramatically streamline the marketing execution process. Instead of designing and producing 20 ads, an organization creates one ad using modular templates that can be modified to meet any number of publication specs and regional changes.
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Ensure brand consistency: With Saepio solutions, corporate marketing can enforce national brand guidelines while letting local marketers deliver tailored marketing efforts to their specific regions. Ultimately, corporate marketing teams can offer regional groups the latitude they require–whether to change contact details, promotional offers, pricing, photos or headlines as needed–while constraining how logos are used, which colors and fonts are employed, etc.
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Speed delivery: By automating many marcom development and execution processes, Saepio enables marketing organizations to be much more nimble and responsive. With Saepio's marketing automation technologies, companies can–within minutes–deliver a promotional program that branch offices and local stores can use to quickly produce custom point-of-sale pieces, ads, mailers and more.
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Enhance regional marketing: Regional offices can easily shape the national message into a presentation that is most relevant to the buying decisions of individuals in their markets–ensuring marketing efforts make optimal impact.
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Improve economics : Saepio can help boost the bottom line in two fundamental ways. First, organizations can improve the quality, coordination, responsiveness and timeliness of their marketing efforts–all of which can boost top line revenues. Second, these improvements can be realized at the same time that staff at both local and corporate offices are working much more efficiently–which results in dramatic time and cost savings.
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© 2008 Saepio Technologies, Inc. 
